Why a good business plan can help you name your company
When you name your business, you're giving birth to a brand.In time, your brand name will represent a rich and variedcombination of positive expectations and experiences in the mindsof your customers. The name should complement those expectationsand experiences. That's why you should use your business planas a blueprint for developing a name.
A good business plan defines your product or service, yourcustomers, your competition and your business category. It outlinesgoals for short- and long-term growth and identifies attributesthat will allow your business to be competitive and successful.Elements in your business plan form the framework for a brandstrategy and lead to critical issues to consider when determining aname:
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