Powerful, Youthful and Upwardly Mobile The young and entrepreneurial demographic represents a market rich with potential.
By Dan O'Shea
Opinions expressed by Entrepreneur contributors are their own.
Keith Fix is the kind of customer that mobile service providers dream about and believe exists only in myth: a tech-savvy 20-year-old who runs his own business.
The youthful demographic and the small-biz designation represent a market frontier rich with potential. Fix started his business adventures as a freshman in high school, and what was originally a web marketing venture has evolved into ProvenPowerful Inc. , an IT help firm that remotely diagnoses and fixes home PC problems. Not bad for a self-funded company in Omaha, Neb., with just three full-time and six contracted employees.
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