[Funding Alert] AdEasy Raises Funding From Japan's E-gift Service Provider Giftee Malaysia

The fresh funds bring AdEasy's valuation to RM17.5 million (approximately US$4.1 million)

Debarghya Sil

· 2 min read

Indian Consumers Don't Trust Advertisements, Says a Study

In the wake of the controversy surrounding Patanjali's Coronil and HUL's Fair & Lovely , community platform LocalCircles conducted a survey to do a pulse check on the issue of misleading advertisements

Shipra Singh

· 3 min read

Lessons to be learned from the Asian Digital Ad Industry

In a modern and culturally diverse society, content in ads should not be taken lightly

Kazu Takiguchi

· 5 min read

Experience Centers as the 'New-Age' Marketing in the India of 2019

Experience centers, as opposed to the aggressive, hard-sell marketing tactics, give a breathing space to the consumer and let them be themselves

Saurav Bhaik

· 7 min read

Marketing in the Third Dimension

All that you need to know about digital marketing

Deepak Kanakaraju

· 10 min read

5 Ways to Maximize Mobile Advertising ROI Ahead of Holiday Season

Starting your ad campaigns early captures the consumer's attention at the right time

Saurabh Bhatia

· 5 min read

Are GDPR and Blockchain the Next Stages in Programmatic Advertising Evolution?

In this article we try to explore all the aspects of GDPR and Blockchain

Divyendra Kumar

· 6 min read

4 Ways Digital Marketing Is Influencing User Choice & Customer Acquisition

Gone are the days of spending a significant amount of cash on creating the perfect ad and product pitch

Shubhagata Choudhury

· 7 min read