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Microsoft Created an Ad Using AI and No One Picked Up On It: 'Saved 90% of the Time and Cost'
Are AI-generated ads indistinguishable from human-created ones?
Government Proposes To Ban Online Betting Advertisements On Social Media Platforms: Report
It is advised that social media platforms must also display that a certain online game has been registered with the self-regulatory body
Uncover The Dangers of Targeted Ads and How You Can Escape Them
Are targeted ads stalking you? We must begin to think more carefully about how our data is used to shape our opinions and take back ownership of our preferences by bursting out of our information bubbles.
Government Warns Industry Bodies To Comply With Surrogate Advertisement Guidelines
The guidelines stated that no surrogate advertisements or indirect advertisements shall be made for goods or services whose advertising is otherwise prohibited or restricted by law
Here's an Ad that Sucks. Here's How to Fix It.
To show you the power of good advertising, I'm taking one real ad and fixing it up. Behold the power of direct-response strategies!
How This Ad Agency Got the Attention of An Entire Nation
The Blank Edition campaign has become part of the Lebanese zeitgeist.
How a Throwaway Joke Became an Award-Winning Ad Campaign
In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.
Government Issues Advisory For Advertisements On Online Gambling And Betting Platforms
The information and broadcasting ministry said advertisements on online betting are misleading and pose socioeconomic risk for consumers
It's a Mad, Mad, Mad, Ad World!
There are many factors that determine the success of a brand and the revenue that follows and there is no "one size fits all"
IPL Ads By Startups: Will The Race To Become Household Names Work?
At present, the most talked about ads are not from well-established brands but from two startups, and they have got people talking
Digital Ad Transparency Through Programmatic Means
The growth in content consumption in social media, video-streaming platforms and mobile apps has encouraged brands and advertisers to shift their attention to digital media
[Funding Alert] AdEasy Raises Funding From Japan's E-gift Service Provider Giftee Malaysia
The fresh funds bring AdEasy's valuation to RM17.5 million (approximately US$4.1 million)
Indian Consumers Don't Trust Advertisements, Says a Study
In the wake of the controversy surrounding Patanjali's Coronil and HUL's Fair & Lovely , community platform LocalCircles conducted a survey to do a pulse check on the issue of misleading advertisements
Lessons to be learned from the Asian Digital Ad Industry
In a modern and culturally diverse society, content in ads should not be taken lightly
Experience Centers as the 'New-Age' Marketing in the India of 2019
Experience centers, as opposed to the aggressive, hard-sell marketing tactics, give a breathing space to the consumer and let them be themselves