floral

Starting a Business

This Black Founder Was Denied a Business Loan and Set Out to Prove the 'Gatekeepers' Wrong. He's Made More Than $500,000 So Far — But It's Just the Beginning.

Rob Gooljar, founder of IRIS blossom, started an Instagram account to share his love of floral arrangements — then the requests started rolling in.

News and Trends

The Floral Queen: Anuja Joshi

Anuja Joshi brought untrained florists on board and in 2017, started her journey in a small factory space in Mahim, Mumbai. Her aim was to revolutionize the luxury floral decor and gifting space.

Starting a Business

This Flower Company Walked Away From a Major Revenue Driver for a Heartwarming Reason — Now It's Worth 8 Figures Anyway

Steven Dyme and Joseph Dickstein co-founded Flowers for Dreams in 2012 and have never wavered in their commitment to accessibility and giving back.

Growing a Business

A Disastrous Valentine's Day Inspired This Founder to Launch Her Own Floral Brand. It Became a Celebrity Magnet With Retail Revenue Up 450% Since 2019.

Seema Bansal Chadha and Sunny Chadha, co-founders of Venus et Fleur, saw a massive opportunity in the market.

Business Ideas

6 Ways Florists Can Use Social Media For Business Growth

Small florists can reach more customers with these six innovative ways to use social media to grow their business.

Business Ideas

11 Things to Do Before Starting Your Own Online Florist Store

Opening a flower shop involves lots of work and dedication. Your business idea is crucial to starting your own business. To design your website or shop, you need to do your research, get some tools, and plan it out.

Thought Leaders

How This 'Accidental Entrepreneur' Is Taking on Legacy Floral Companies and Disrupting the Industry

As Juan Palacio continues to build his flower empire, here are the most important lessons he's learned along the way.

Emprendedores

Cómo este 'emprendedor accidental' se está enfrentando a empresas florales heredadas e interrumpiendo la industria

A medida que Juan Palacio continúa construyendo su imperio floral, estas son las lecciones más importantes que ha aprendido en el camino.

Growing a Business

How the Floral Industry Bounced Back in Times of Uncertainty

The digital era shaped the future of the floral industry and planted a seed of hope.

Estrategias de crecimiento

Cómo la industria floral se recuperó en tiempos de incertidumbre

La era digital dio forma al futuro de la industria floral y plantó una semilla de esperanza.

Lifestyle

What It Takes To Make It Big In the Floral Industry? International & Award Winning Designer Spills It All

First and foremost to make it big understand your profession and next is to know how to sell your métier