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focus groups

focus groups

Customers Lie -- So Stop Taking Their Bad Advice

Your customers can put your business on the map, but that will happen only if you get the real scoop before you launch.

Starting a Business? 4 Ways to Research Your Potential Customer.

Here's the lowdown on how to talk to your target market and find out if there's enough opportunity available to start a business.

Don't Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.