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Marketing

Marketing

Should You Make Guarantees?

Your competition may be making certain claims, but that doesn't mean you have to do the same.
Marketing

Use the Net to Find Customers for Your Service

Selling a service online is not that different from selling a product online.
Marketing

Creating an Effective Business Card

The right business card will help you make a great first impression.
Marketing

How to Make the Most of a Business Event

Throw a shindig--and get some great PR at the same time.
Marketing

Determining Ad Rep Commissions

Should you pay your ad reps before or after the money comes in?
Marketing

Incentive Programs That Really Work

Get creative in your efforts to drum up new business by encouraging existing customers to send friends your way.
Marketing

PR Is More Than Just Press Releases

There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.
Marketing

3 Marketing Tactics to Use Right Now

Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
Marketing

Making Introductions That Last

Tips for getting your networking contacts to remember you
Marketing

PR Ideas for the Small Retail Shop

Appeal to consumers--and boost your business--with these simple PR strategies.
Marketing

Making Sales His Number-One Priority

After selling his first company, this entrepreneur founded his next company based on what business owners need most: sales help.
Marketing

Make Your Advertising Work for You

It's not enough to be creative. Here's how to make sure your efforts get results.
Marketing

Cross-Training

Join the multichannel marketing revolution, and get ready to pump up your sales.
Marketing

What's Better: A Lead or a Referral?

Knowing the difference between the two can make your marketing efforts go much more smoothly.