Marketing

Marketing

Make Search Engines Your Friends

Learn how to boost web traffic with this introduction to SEO copywriting basics.
Marketing

Five Years of Facebook: A Retrospective

Take a look back at how Facebook has evolved since its inception five years ago.

7 Steps to the Perfect Marketing Plan

Think about who you are, who needs what you do and how to get their attention.

Your Site + SEO = High Search Rankings

If search engines can't find you, neither can customers. Build your site right.

Don't Discount Naysayers

Nuggets of truth are almost always present in criticism. Use those to your advantage.
Marketing

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.

Stay Strong When Business Gets Rough

Barry Farber lays out ways to deal with sales setbacks and negative situations.

Make a Memorable Impression

Don't let a TV interview, an ad or a speaking engagement go to waste.

Be a Better Networker

8 niche social networks deliver the introductions business owners need.
Marketing

Spy on Your Workers With Google Latitude

How small businesses can use this new tool.

Take Your Tag Line from Drab to Fab

You wouldn't just blow up the whole brand and start over. But with the tag line you can.

Create a Twitter Following

There are implications beyond vanity to having a large Twitter fan base.