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Marketing

Marketing

Selling Your Services

How do you sell something that's intangible? Try focusing on the value.
Marketing

The G.A.I.N.S. Approach to Networking

Leave out any of these strategies, and your networking will be just a waste of time.
Marketing

Make an Impact With Your Image

We hope your potential customers are bracing themselves--because your business is about to make some serious noise.
Marketing

Distinguish Your Business From Your Competition

Develop a "major sales advantage" (MSA) to create lasting business growth.
Marketing

Getting the Most From a Press Release

Sending it out just once isn't enough. Here's how to really make that press release work for you.
Marketing

Networking on the Net

Learn how to utilize the Internet as part of your networking strategy.
Growth Strategies

Improving Your Networking Skills

If you think yours could use a little polishing, here's one way to get your networking skills up to speed.
Marketing

The 10 Commandments of Networking

Leave out any of these strategies, and your networking is just a waste of time.
Marketing

Selecting the Best Media for Your Ad

Don't waste time and money. Here's how to choose the best place for your ads the first time.
Marketing

Advertising Your New Business

How to get big results with a small budget
Marketing

Kick It Up

Your sales techniques can pack a punch with strategies borrowed from the martial arts.
Marketing

How to Handle Price Quote Requests

Use them as an opportunity to qualify your best sales prospects.
Marketing

One Sales Pitch Doesn't Fit All

Measure your clients' needs to make sure your sales pitch has just the right fit.
Small Business Heroes

Hold On to Existing Customers

Afraid that customers will forget about your business? Periodic newsletters help you stay in touch.
Marketing

Will You Hit a PR Home Run?

Don't bet on it--but there are other ways to win the publicity game.