Karen E. Spaeder
Kathy J. Kobliski
Sometimes, discovering what your market needs are is as easy as taking a look around you.
Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.
Want to strengthen your marketing muscle and save money? Team up.
Kim T. Gordon
It might sound like a nauseating endeavor, but paying attention to details is a surefire way to keep your clients happy as clams.
Make the buzz be about you.
You don't close sales by being a blabbermouth. Try letting your prospects talk.
When it comes to making your mark, finding the right catch phrase is half the battle.
Even the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.
Paul and Sarah Edwards
If you're trying to sell oranges, don't sell to people who like apples.
How to set up a new-business program for your company
Competing online for worldwide customers is fine, but don't forget about those who still see you as the shop around the corner.