Marketing - Page: 697

Details, Details

It might sound like a nauseating endeavor, but paying attention to details is a surefire way to keep your clients happy as clams.

Peter Kooiman

· 3 min read

· 6 min read

Smart Salespeople Keep Their Mouths Shut

You don't close sales by being a blabbermouth. Try letting your prospects talk.

Kim T. Gordon

· 3 min read

Writing a Slogan

When it comes to making your mark, finding the right catch phrase is half the battle.

Kim T. Gordon

· 4 min read

Food for Thought

Even the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.

Paul and Sarah Edwards

· 3 min read

Capture the Best Prospects

If you're trying to sell oranges, don't sell to people who like apples.

Kim T. Gordon

· 3 min read

Business Development Basics

How to set up a new-business program for your company

Kim T. Gordon

· 2 min read

Go Local!

Competing online for worldwide customers is fine, but don't forget about those who still see you as the shop around the corner.

Melissa Campanelli

· 5 min read

Buzz Skill

Need a little good press? Forget those costly PR agencies--sharpen your own publicity-getting skills.

Nichole L. Torres

· 4 min read

Celebrity Endorsements

A star-studded marketing campaign can give your start-up an edge.

Kimiko L. Martinez

· 5 min read

Finding New Prospects

If you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.

Kim T. Gordon

· 3 min read

Sponsorships Beyond Sports Arenas

Send your marketing efforts back to school.

Gwen Moran

· 2 min read