Marketing - Page: 712

Writing a Slogan

When it comes to making your mark, finding the right catch phrase is half the battle.

Kim T. Gordon

Food for Thought

Even the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.

Capture the Best Prospects

If you're trying to sell oranges, don't sell to people who like apples.

Kim T. Gordon

Business Development Basics

How to set up a new-business program for your company

Kim T. Gordon

Go Local!

Competing online for worldwide customers is fine, but don't forget about those who still see you as the shop around the corner.

Buzz Skill

Need a little good press? Forget those costly PR agencies--sharpen your own publicity-getting skills.

Celebrity Endorsements

A star-studded marketing campaign can give your start-up an edge.

Finding New Prospects

If you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.

Kim T. Gordon

Sponsorships Beyond Sports Arenas

Send your marketing efforts back to school.

Gwen Moran

Under Fire

Will a crisis take your company down? Here's how deft handling can turn public opinion around.

Kim T. Gordon

Reaching Your Target Market

Look for prospects who will be receptive to your message.

Kim T. Gordon