Kim T. Gordon
When it comes to making your mark, finding the right catch phrase is half the battle.
Even the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.
Paul and Sarah Edwards
If you're trying to sell oranges, don't sell to people who like apples.
How to set up a new-business program for your company
Competing online for worldwide customers is fine, but don't forget about those who still see you as the shop around the corner.
Need a little good press? Forget those costly PR agencies--sharpen your own publicity-getting skills.
Nichole L. Torres
A star-studded marketing campaign can give your start-up an edge.
Kimiko L. Martinez
If you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.
Send your marketing efforts back to school.
Will a crisis take your company down? Here's how deft handling can turn public opinion around.
Is it time for an update?
Look for prospects who will be receptive to your message.