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Kim T. Gordon
How to hit a bull's-eye when defining your marketing demographic
Pushing the intangible benefits
...especially when it comes to buying advertising.
Kathy J. Kobliski
When planning your marketing campaign, you don't have to spend a fortune to see results.
Find out how to target a specific business client.
Make sure prospects know they can trust your company by describing exactly what they're getting from you.
Boost your business with these marketing how-tos.
Be prepared for photo requests by making sure you have press photos on hand.
Get the most for your advertising dollars using these guidelines.
There's a huge difference between network marketing and pyramid schemes. Learn the truth here.
Michael L. Sheffield
Resolve to increase your sales this year.
Learn how to make your small business a big name.