Modern Marketing- PR & Product Placement

Business News

The World is Changing and Your Brand is Dying. Here's How to Create and Champion An Evolving Brand

For a brand to become more human and successful, it must change, evolve and take risks — ultimately leading to its longevity.

Growth Strategies

The Role of PR in the Changing B2B Landscape

A solid PR strategy can make a company scale new heights and can enable companies to connect with partners, suppliers, customers and investors that help them grow

Business News

For Product Placement Marketing, It's All About the Moolah

Marketers are finding new places beyond film and television to promote their products.

Business News

Want James Bond to Use Your Product? Hand Over $5 Million and Be 'the Best.'

Hacked emails show that product placement in a Bond film isn't easy.

Business News

3 Ways to Discover Your Unique Selling Proposition

You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.