My First Moves

More Posts on My First Moves

How This Founder Raised Venture Capital -- Before She Built Her Debut Product

Interior designer Nicole Gibbons knew she could create a better interior paint brand. She also knew she couldn't bootstrap the process.

Stephanie Schomer

· 4 min read

She Sold Botox in Beverly Hills. Now She's Changing the Industry's Face

Nicci Levy wanted to create a better experience for women who got medical skincare treatments. Three years later, Alchemy 43 has locations on both coasts.

Stephanie Schomer

· 3 min read

She Was Rejected On Shark Tank. Then She Used That To Her Advantage.

Melissa Butler knew her line of brightly colored lipsticks would be a hit. So when the beauty industry ignored her, she kept moving forward.

Stephanie Schomer

· 4 min read

This Founder Built a National Business By Helping Kids Get Into College

Neha Gupta's College Shortcuts helps kids and parents navigate the paperwork and stress of college admissions.

Stephanie Schomer

· 4 min read

When Their Investor Bailed, These Female Founders Launched Their Company Anyway

Riawna Capri and Nikki Lee bootstrapped a single hair salon in Hollywood. When a client requested a braiding style, the stylists decided to 'own' the trend.

Stephanie Schomer

· 6 min read

How Coachella and an Old Postal Truck Helped Launch Ice Cream Brand Coolhaus

The founders of the beloved sweet treat started small and scrappy -- and now they're ready to take over the ice cream aisle.

Stephanie Schomer

· 6 min read

How This College Dropout Created a Fast-Growing But 'Culture-First' Hollywood PR Agency

As founder and CEO of Metro PR, Tess Finkle has built a business that serves its clients and employees alike.

Stephanie Schomer

· 7 min read

How This Founder Built a $90 Million Skincare Business With No Beauty-Industry Experience

To create Rodial, Maria Hatzistefanis threw herself into a crash course on beauty manufacturing.

Stephanie Schomer

· 5 min read

'Fast' Furniture? This Founder Spent Years Forming Her Business Idea -- and Launched When the Timing Was Right

To create her on-demand furniture company, The Inside, Christiane Lemieux fused cutting-edge technology with the famously slow-moving interiors industry.

Stephanie Schomer

· 5 min read

How Getting Laid Off Empowered This Entrepreneur to Start Her Own Award-Winning Marketing Agency

Katie Witkin co-founded AGW Group after working in traditional marketing roles -- and identifying opportunities that were being overlooked.

Stephanie Schomer

· 6 min read

This Founder Ditched Investment Banking to Help New Moms -- and All Women -- Feel Confident

Shamanth Pereira was a young mom who struggled to regain confidence in her body after giving birth. So she built her own solution and launched Invisibelly leggings.

Stephanie Schomer

· 5 min read

The Fashion Industry Called Their Idea Crazy. Now, Their Handbag Design Is Iconic.

How Monica Zwirner and Lucy Wallace Eustice of MZ Wallace built a booming and beloved brand.

Stephanie Schomer

· 6 min read