My First Moves
Home renovation startup Sweeten created trust as the foundation of its business -- and now it has $1.5 billion worth of work in its pipeline.
Kathryn Duryea didn't want Ikea dishes, and she didn't want fancy china. And she bet other people her age felt the same.
Fashion is all about insider status, but to truly innovate, these founders wanted to break away from the pack.
By starting at the bottom, Lara Merriken got a quick education to food-product sales and marketing.
Interior designer Nicole Gibbons knew she could create a better interior paint brand. She also knew she couldn't bootstrap the process.
Nicci Levy wanted to create a better experience for women who got medical skincare treatments. Three years later, Alchemy 43 has locations on both coasts.
Melissa Butler knew her line of brightly colored lipsticks would be a hit. So when the beauty industry ignored her, she kept moving forward.
Neha Gupta's College Shortcuts helps kids and parents navigate the paperwork and stress of college admissions.
Riawna Capri and Nikki Lee bootstrapped a single hair salon in Hollywood. When a client requested a braiding style, the stylists decided to 'own' the trend.
The founders of the beloved sweet treat started small and scrappy -- and now they're ready to take over the ice cream aisle.
As founder and CEO of Metro PR, Tess Finkle has built a business that serves its clients and employees alike.
To create Rodial, Maria Hatzistefanis threw herself into a crash course on beauty manufacturing.
'Fast' Furniture? This Founder Spent Years Forming Her Business Idea -- and Launched When the Timing Was Right
To create her on-demand furniture company, The Inside, Christiane Lemieux fused cutting-edge technology with the famously slow-moving interiors industry.
Katie Witkin co-founded AGW Group after working in traditional marketing roles -- and identifying opportunities that were being overlooked.
Shamanth Pereira was a young mom who struggled to regain confidence in her body after giving birth. So she built her own solution and launched Invisibelly leggings.