Growth Strategies

Pop It Up

Here's how some thoughtfulness and innovation turned the humble popcorn into a hot product that gave impetus to what is now a thriving industry poised to touch $15 billion mark by 2023 globally

Growing a Business

When Her Mother Was Diagnosed With Breast Cancer, She Started a Popcorn Company to Raise Money for Research

Lauren Mariel started Live Love Pop in 2013 and now sells snacks in around 10,000 stores.


Franchise Players: How This Popcorn Franchisee Gets Business Popping

Melanie Kittrell knows that people love popcorn. So, she's working to find new ways to sell it to eager customers.