Ultimate Guide to Facebook Advertising

Marketing

The Top Four Mistakes Beginners Make With Their First Facebook Ad Campaign

Love it or hate it, Facebook still brings in 40 percent of annual digital display advertising revenue.

Marketing

The 4 Most Common Troubleshooting Scenarios and What to Do About Them

When your Facebook ads tank, use these tips to figure out what went wrong so you can change them and get them working for you.

Marketing

How to Choose the Best of the 3 Facebook Ad Campaign Objectives

Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you.

Social Media

The 3-Step Formula for Successful Facebook Video Ads

Follow these three steps for creating video ads that turn prospects into customers.

Social Media

6 Key Characteristics Your Facebook Ad Images Should Have to Be Effective

When you're choosing images or creating videos for your Facebook ads, be sure you think about these six things if you want them to be successful.

Marketing

7 Questions to Determine Whether Your Ad Is Ready for the Big Time

You'll know if your copy is really focused on your prospects if you can answer these seven questions in the affirmative.

Marketing

The 8 Elements of Persuasive Ad Copy

These tips can help you create ads that convert prospects and do well from a CPA and ROI perspective.

Social Media

7 Ways to Create Facebook Ad Offers That Grab Readers' Attention

By putting these seven building blocks into your ad lineup, you can develop ads that draw people in.

Marketing

6 Proven Facebook Advertising Offers You Can Use to Attract More Business

No need for guesswork here: Use one or more of these Facebook ad strategies to grow your business.

Social Media

Creating Advertising Hooks That Work on Facebook

Use these tips to develop a marketing message that get your prospects attention and help you reel in more business.

Marketing

4 Proven Strategies for Retargeting to Hot Prospects

Once you've gotten your feet wet with some successful Facebook ad campaigns, put these retargeting techniques to work to turn more prospects into customers.

Social Media

The 3 Best Selling Systems for Generating Leads and Customers on Facebook

No matter which of the three categories of business you fall into, there's an effective method for selling on Facebook.

Social Media

Getting More People to Like Your Business' Facebook Page

Learn how to run a successful Like campaign, the foundation of all Facebook advertising.

Social Media

How to Use the Two Greatest Superpowers of Facebook's Analytics Tool

Find out how the Facebook Pixel can help you understand and build your audience.