Marketing The Top Four Mistakes Beginners Make With Their First Facebook Ad Campaign Love it or hate it, Facebook still brings in 40 percent of annual digital display advertising revenue. By Steve Tan
Online Presence 6 Key Characteristics Your Facebook Ad Images Should Have to Be Effective When you're choosing images or creating videos for your Facebook ads, be sure you think about these six things if you want them to be successful. By Perry Marshall
Marketing 7 Questions to Determine Whether Your Ad Is Ready for the Big Time You'll know if your copy is really focused on your prospects if you can answer these seven questions in the affirmative. By Perry Marshall
Marketing The 8 Elements of Persuasive Ad Copy These tips can help you create ads that convert prospects and do well from a CPA and ROI perspective. By Perry Marshall
Online Presence 7 Ways to Create Facebook Ad Offers That Grab Readers’ Attention By putting these seven building blocks into your ad lineup, you can develop ads that draw people in. By Perry Marshall
Marketing 6 Proven Facebook Advertising Offers You Can Use to Attract More Business No need for guesswork here: Use one or more of these Facebook ad strategies to grow your business. By Perry Marshall
Online Presence Creating Advertising Hooks That Work on Facebook Use these tips to develop a marketing message that get your prospects attention and help you reel in more business. By Perry Marshall
Marketing 4 Proven Strategies for Retargeting to Hot Prospects Once you've gotten your feet wet with some successful Facebook ad campaigns, put these retargeting techniques to work to turn more prospects into customers. By Perry Marshall
Online Presence The 3 Best Selling Systems for Generating Leads and Customers on Facebook No matter which of the three categories of business you fall into, there's an effective method for selling on Facebook. By Perry Marshall
Online Presence Getting More People to Like Your Business’ Facebook Page Learn how to run a successful Like campaign, the foundation of all Facebook advertising. By Perry Marshall
Online Presence How to Use the Two Greatest Superpowers of Facebook’s Analytics Tool Find out how the Facebook Pixel can help you understand and build your audience. By Perry Marshall