How This 200-Year-Old Company Overcame a Lack of Name Recognition When Entering a New Market

International brand Swire was unknown in the U.S. when it opened its hotel in Miami.
VIP Contributor
1 min read
Opinions expressed by Entrepreneur contributors are their own.
Swire is a global company that has been around for over 200 years. Within this group is Swire Hotels, which has hotels around the world and in the last few years opened its first hotel in the U.S. in Miami. Clare Laverty, AVP marketing and public relations for Swire Properties, sat down with Entrepreneur Network partner C-Suite TV's Jeffrey Hayzlett to discuss why Swire chose Miami for its first hotel in the U.S., Swire’s distinctive style that offers its travelers personalized experiences and why she feels the company provide stability and trust for its guests.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur