How This 200-Year-Old Company Overcame a Lack of Name Recognition When Entering a New Market
International brand Swire was unknown in the U.S. when it opened its hotel in Miami.
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Opinions expressed by Entrepreneur contributors are their own.Swire is a global company that has been around for over 200 years. Within this group is Swire Hotels, which has hotels around the world and in the last few years opened its first hotel in the U.S. in Miami. Clare Laverty, AVP marketing and public relations for Swire Properties, sat down with Entrepreneur Network partner C-Suite TV's Jeffrey Hayzlett to discuss why Swire chose Miami for its first hotel in the U.S., Swire’s distinctive style that offers its travelers personalized experiences and why she feels the company provide stability and trust for its guests.