Here's a Marketer's Biggest Challenge in a Rapidly Evolving Marketplace

Can you be patient when the world keeps changing?

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Guest Writer
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, 4C Insights (a data science and marketing technology company) CMO Aaron Goldman explains one of the biggest blessings and curses of working in tech: Often, your solution may be ahead of the curve and ahead of your audience. Sometimes, you might come out with a great new product, idea or solution, only to see it flop to start. Goldman explains that one of his biggest challenges is being patient, in giving his consumer base and audience a chance to catch up before just moving on to the next project.

At 4C, the goal is to connect the pipes between channels, which would seamlessly allow marketers to market the way consumers consume. Goldman believes that experience trumps academics and experience allows one to practice solving problems that they’ll need to tackle as a practitioner in their field. Watch the full video interview for more on Goldman and 4C insights.

Related: Building a Framework of Success for Women Entrepreneurs

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Learn how to get your own business launched with our on-demand start-up course. Whether your ready or just thinking about starting your own business, get started for free with our first 3 lessons and receive a personalized 1-page business brief.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur