My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Small Business Heroes

This Fashion Designer Was Always Determined to 'Execute in My Own Way'

Misha Nonoo's clothing for professional women is ready to wear, from the boardroom to weekend errands to date nights.
Contributor
Founder, Build Like a Woman; Founder/CEO of Grayce & Co
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Misha Nonoo designs versatile clothing that professional women can wear in any situation – from the boardroom to weekend errands, to date nights and beyond. While Nonoo got her start designing for other brands, she quickly moved on to launch her own eponymous label in order to create the ready-to-wear pieces she herself wanted to wear, but wasn’t finding on the market.

As Nonoo described it to me in an interview: "The inspiration for having my own label came from this impetus I’ve always had that I needed to create my own vision and execute it in my own way."

In our conversation, Nonoo went on to discuss the lucky breakthrough that helped her to launch her business, as well as the trust she's always had that the right people would come into her life to help her do that launch.

We also talked about perseverance -- one of Nonoo's many assets -- as well as the phases of expansion and contraction she's experienced, and how she's been able to keep doing the work she loves even when she had doubts.

Check out the video, in which Nonoo tutors us in taking risks to launch and maintain a business -- and ultimately have the life you want.

Biography

Misha Nonoo's target audience is multifaceted professional women who are always on the go. The brand offers smart and versatile pieces that take them from the boardroom to date nights, to weekend errands, vacations and black-tie events.

Nonoo claims to have been the first designer to use social media as a venue for fashion shows, exclusively debuting her Spring/Summer 2016 collection on Instagram and her Fall 2016 collection on Snapchat. She was an early adopter of the direct-to-consumer model, which increased transparency, lowered pricing and developed meaningful relationships with her customers. Innovative on-demand production, personalization and sustainability through reduced waste are hallmarks of her brand, Nonoo says.

She was born in Bahrain, raised in London and educated in Paris -- in a multicultural upbringing Nonoo says influences her designs. She was a finalist for the 2013 CFDA/Vogue Fashion Fund and was named to the following lists: Forbes’ 30 under 30, Crain’s New York Business’s 40 under 40 and Fast Company’s Most Creative People.

More From Women Entrepreneur

Women Entrepreneurs

What It's Like to Be Mentored by Gwyneth Paltrow

The actress and CEO chats with her mentee, the cofounder of Maisonette, about finding support as an entrepreneur.
Athletes

What Entrepreneurs Can Learn From the Victorious U.S. Women's Soccer Team, and a Lot of Other Women Athletes

From Shawn Johnson and Lindsey Vonn to Venus Williams and Maria Sharapova, women athletes are starting businesses. And why not? They already have the right mindset.
The Digest

The Entrepreneur Behind This Multimillion-Dollar Ice Cream Company Started the Business in a Broken-Down Postal Truck

Natasha Case attributes Coolhaus' success -- its products can be found all across the U.S. -- to the power of women.
True grit

5 Business and Life Lessons on Grit and Determination I Learned from the Late, Legendary Gloria Vanderbilt

Grit and determination were the characteristics this famous socialite, author and actress offered the world.

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur