From His Parents' Kitchen to the King of Kombucha: How GT Dave Built His Empire

Hint: There was no business plan involved.

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.
Founder of Original Stories Media, Journalist, Producer and Storyteller
2 min read
Opinions expressed by Entrepreneur contributors are their own.

As the founder and CEO of GT’s Living Foods, GT Dave may be known as the “King of ,” but when he started his , he was just a 15 year-old working out of his parents’ .

Growing up in a nutrition-conscious household, GT was embarrassed when his parents started brewing their own kombucha.

“I cannot say it was love at first drink,” GT jokes. Their home brew slowly grew on him, however, and by the time GT left high school, he had concocted his own formula.

With no formal training and no , GT pitched his new brand to local stores, carefully measuring each label and polishing the bottles by hand.

“The energy that you put into everything you do is a reflection of how people are going to interact with it,” GT says.

Today, GT has revolutionized the beverage industry. As the sole owner of GT’s Living Foods, his booming business is now worth over $900 million and growing, something he attributes to his deep passion for the product.

In this episode of How Brands Are Born, see how GT’s inspiring persistence proved to be more valuable than a formal education.

How Brands Are Born is presented by Cardone Ventures, in partnership with Original Stories Media. Learn how  and Brandon Dawson can help your business transform and scale to 10X levels HERE.

More from Entrepreneur

Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur