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> Help & How-To
Help & How-To
Ask an expert. Find answers. Discover how to.
How do I develop contacts with national media outlets?
Answered by
Kim T. Gordon
Winning attention from top press may take a bit of time and some finesse. The first step is to carefully tailor your pitch to the needs of each publication and journalist ...
View Full Answer »
Do I still have to pay an employee through their two weeks notice?
Answered by
Penny Morey
I always recommend checking your own company's employee manual first. If it says that you do pay in lieu of notice, then you should do so; (although it sounds to me like ...
View Full Answer »
How can I use social networking sites to boost my sales?
Answered by
Pattie Simone
I'd recommend using various online tools: a blog, email marketing and the social communities to build brand awareness and sales. Whether your firm produces unique designs ...
View Full Answer »
What's the best way to partner up with my spouse?
Answered by
Elinor Robin
A1 For many co-preneurial couples, no part of life is separate from the other's; your financial, spiritual, professional and family lives are intertwined. Because of that …
View Full Answer »
Latest Answers
What are the pros and cons of a product-based business?
Answered by
Tim Berry
| Posted in
Starting Up
2 days ago
How can I sell business ideas or investment ideas without becoming an entrepreneur myself?
Answered by
Tim Berry
| Posted in
Starting Up
2 days ago
How much of our person experience should be shared with the customer?
Answered by
Kim T. Gordon
| Posted in
Sales & Marketing
2 days ago
How do I find an executive instead of an angel for a financing and working partnership?
Answered by
Rosalind Resnick
| Posted in
Finance & Accounting
6 days ago
What is the average contact to sales success ratio in direct brochure mailings?
Answered by
Pattie Simone
| Posted in
Advertising & PR
6 days ago
How do I keep in contact with customers without being annoying?
Answered by
Pattie Simone
| Posted in
Sales & Marketing
6 days ago
What is the appropriate structure for international expansion?
Answered by
Brad Sugars
| Posted in
Business Operations
6 days ago
Is there ever a reason to turn down business?
Answered by
Brad Sugars
| Posted in
Sales & Marketing
6 days ago
Are printed fabrics and textiles copyrighted?
Answered by
Nina Kaufman
| Posted in
Legal Issues
7 days ago
What locations would be ideal for my law offices?
Answered by
Kim T. Gordon
| Posted in
Starting Up
7 days ago
How can I bring a U.S.-based retail brand to a foreign country?
Answered by
Brad Sugars
| Posted in
Starting Up
10 days ago
Do women ever utilize golf as part of business?
Answered by
Paige Arnof-Fenn
| Posted in
Advertising & PR
11 days ago
Will requiring online customers to register their email address turn away business?
Answered by
Kim T. Gordon
| Posted in
Sales & Marketing
14 days ago
Should we be using our business credit card for purchases yet?
Answered by
Pam Newman
| Posted in
Finance & Accounting
15 days ago
How do I evaluate a PEO?
Answered by
Penny Morey
| Posted in
Human Resources
16 days ago
What are the benefits and trade-offs of having 1099 employees versus W2 employees?
Answered by
Penny Morey
| Posted in
Human Resources
16 days ago
How do I offer financing to my customers?
Answered by
Rosalind Resnick
| Posted in
Sales & Marketing
16 days ago
How do you calculate or determine what your business is worth to an investor?
Answered by
Rosalind Resnick
| Posted in
Finance & Accounting
16 days ago
Can I give a personality test during the hiring process?
Answered by
Penny Morey
| Posted in
Human Resources
16 days ago
Are there limitations when signing an NDA from a company that is interested in buying me out?
Answered by
Nina Kaufman
| Posted in
Legal Issues
20 days ago
If my name isn't on the filing, can I get screwed?
Answered by
Nina Kaufman
| Posted in
Legal Issues
20 days ago
Can this out-of-inventory order be called a business expense?
Answered by
Pam Newman
| Posted in
Finance & Accounting
23 days ago
Should I lease a car through my business to offset my yearly business income?
Answered by
Pam Newman
| Posted in
Finance & Accounting
27 days ago
How effective of a marketing strategy is it to recruit guinea pig companies to try out my service?
Answered by
Pattie Simone
| Posted in
Sales & Marketing
27 days ago
Should I give days off in exchange for weekend business travel?
Answered by
Penny Morey
| Posted in
Human Resources
28 days ago
Recent Articles & Resources
OPEN Forum: Recent Topics in Articles & Resources
The Secret Formula for Generating Crazy Amounts of PR
By: Tom Szaky This is an ironic title since this blog is, in fact, a press hit that will go into our ever growing press kit. That kit that has more
The key metrics of Web Analytics
You’ve got a website. People are coming to it. Now what? Your web strategy would be incomplete if you didn’t take advantage of its key difference
Building and protecting business credit
Responsible credit management is essential to small business success. It can help your business get the money it needs when it needs it and at a good
Glossary of loan & investor terms
Archangel — A respected leader in the private investor community, often an ultra-high-net-worth individual who can influence other angel investors
The secret of Facebook’s success
Half of Facebook's users come back every day . Co-founder Sean Parker explains why - and what it can mean for your business.
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Meet the Experts
Tim Berry
Business Plans
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Nina Kaufman
Legal
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Brad Sugars
Business Operations
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Pam Newman
Financial Management
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Lena West
Online Business
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Kim T. Gordon
Marketing
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Pattie Simone
Marketing
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Penny Morey
Human Resources
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Roy Williams
Advertising
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Ramon Ray
Technology
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Jeff Elgin
Franchise
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Rosalind Resnick
Money and Finance
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Elinor Robin
Employee Management
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Paige Arnof-Fenn
The Entrepreneur's Life
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Karen Axelton
Startups
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Maria Anton
Franchising
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Wendy Piersall
Marketing
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Al Lautenslager
Guerrilla Marketing
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Bonnie Price
Marketing
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Ray Silverstein
Sales
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Charles Fuller
Internet/E-Commerce
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Bunmi Zalob
Home Business
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Mark Siebert
Franchising Your Business
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Margie Fisher
PR
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Marilyn August
Business Operations
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Mark Skaist
Legal Issues
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Laurel Delaney
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Michael Frazier
SEO
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