In short, the answer is a big YES. It is absolutely necessary that you back up your pitches with an online and offline presence that matches who you say you are and what you offer. At a minimum, I... (more)

Launching a homemade food business involves a wide range of legal issues. Not only do you face health and sanitary laws, but there are zoning requirements depending on where you live,... (more)

We all know that we are supposed to "praise in public and reprimand in private," but we are also human beings. And there are times ... ah, there are times ... when doing that can be... (more)

Without  knowing more about your business (e.g., what you are selling on your ecommerce site), I am at a disadvantage to advise you precisely on whom you should hire to support your endeavors.... (more)

Generally, it’s not illegal to resell an item that you have legitimately purchased. Once you have purchased something at retail it is yours to do with as you choose. Manufacturers tend to... (more)

There were many personality traits that helped Steve Jobs become the most successful entrepreneur of our time. We can all learn a lot from him. In addition, whether or not you've already... (more)

The word "visualization" is your first clue. As soon as I read your question, I thought, "This is perfect for Pinterest." In case you are not familiar with it, Pinterest is a... (more)

While crowdfunding sites have opened the door for many entrepreneurs who couldn't otherwise obtain outside financing, they are still not the best option for everyone. Case in point: those... (more)

The simple answer to how you can promote your company and find and connect with new clients is: social media. Social networking sites are amazing tools to research key people and news in your... (more)

If you’re selling special products to a regulated industry (e.g., medical devices or holistic health care supplements), you’ll need to check with your state to see if you need to be... (more)

There are many different ways to approach equity compensation for the founding team. There is not necessarily a one-size fits all answer to this question. However, I have some specific... (more)

A few years ago, when I made the transition from running a traditional management consulting practice to creating a branding and marketing firm, I faced these same issues. While strategies for... (more)

Non-competes are deceptive things. They may appear iron-clad, but you have to look at the terms very carefully to see whether they are “all sizzle and no steak.” Courts respect the fact... (more)

Simply by asking this question, you are already ahead of the game. Instead of rushing headlong into online marketing, taking the time to step back and think about how you should approach it is key.... (more)

If you're considering seeking venture capital funding, you need to perform a cost-benefit analysis to determine whether or not a VC is right for your company. In addition, you need to... (more)

One good way to prepare for anything that is "thrown at you" in an interview is by doing research on the Internet. Look for articles on the toughest interview questions and so forth and... (more)

Ah, the infamous business plan. Naturally, every new business needs to follow a specific [plan] so that management can set goals and measure performance over time. Yet new entrepreneurs too often... (more)

True confessions: When I first started blogging about a decade ago, I wrote a post for a top 10 website where I made what I thought was an innocent off-the-wall comment, meant to be (at least in my... (more)

One of the great things about the Internet is that it has leveled the playing field. Today a startup, small business or one-man band can become a player in its field through the use of smart online... (more)

This is an interesting question and one that should be asked well prior to ever diving into the world of entrepreneurship. Far too often, this is a question an entrepreneur asks when already... (more)