Business name
BY Alina Dizik
Here's a look at three entrepreneurs who have changed company names and the lessons they learned.Play Video 3 Critical Elements of Client Agreements (Video)
BY Nina Kaufman
Attorney Nina Kaufman outlines what's needed before you begin working with a client.Play Video How to Stop a Competitor from Using a Similar Business Name (Video)
BY Nina Kaufman
Attorney Nina Kaufman explains the steps you can take to protect your name. How to Brainstorm a Great Business Name
BY Emily Heyward
The right name for your company is out there. Here's how to find it. 7 Tips for Naming Your Business
BY Yanik Silver
Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one. A Quick Guide to Naming Your Business
BY Jay Conrad Levinson, Jeannie Levinson and Seth Godin
How to decide what your business name should say about you and your company.Play Video How Can I Stand Out from the Competition? (Video)
Mike Michalowicz, author of The Toilet Paper Entrepreneur, on ways to differentiate your business in the eyes of customers.Play Video How Can I Come Up With a Name for My Company? (Video)
BY Scott Gerber
Scott Gerber, founder and chief executive of Sizzle It! and the Young Entrepreneur Council, on how to decide on a name for your business. Register, Protect and Defend
BY Barbara Findlay Schenck
How to stake and protect your claim when it comes to intellectual property.How to Name Your Business
BY Entrepreneur Staff
What's in a business name? Plenty. Follow this guide to choose a memorable name that will best represent your brand. How to Name -- or Re-Name -- Your Business
BY Jeff Wuorio
A seven-point primer for creating compelling business names and avoiding major mistakes What's in a Name? Everything
BY Peter S. Sloane
Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion. 
