News and Articles About Content Strategy
Ads becoming content is here to stay. Railing against it wont make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
Inspiration is wonderful but research is more reliable.
A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.
Creating infographics require a long list of things that need to be done, and it takes a varied skill set to accomplish all of them.
With more companies embracing content marketing, businesses need to decide how to approach this function.
With so many websites powered by WordPress, supercharge yours with these powerful plugins.
The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.
The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.
The site's most popular stars are being paid to produce new content as other channels seek to court them.
It's not so much what the best marketers know but how they view the elements of the campaign.
For extraordinary results, test, measure, tweak. Don't stop.
Whether youre the CEO of a venture-backed startup writing a letter to investors about the current state of business or crafting the perfect job description to hire your first employee, your ability to communicate through the written word matters.
Every business has a story. Companies just need to figure out how to tell it in a compelling way.
You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
High school teacher-turned editor in chief discusses how the print publication is revving up a digital future.
Persuading the people who have credibility with your potential customers is a key step to cornering your new market.
Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.
Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
Content marketers can learn a thing or two about from LinkedIns recently leaked strategy document.
Success isnt dependent on some X-factor or trick, but on consistency, connection and a little creativity.
If infographics blew up because they caught peoples attention where a boring report wouldn't, interactives are blowing up because they catch peoples attention -- and hold it.
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