Content Strategy

News and Articles About Content Strategy

7 Ways to Ensure Your Readers Don't Get Bored and Bail (Infographic)
Content Strategy

7 Ways to Ensure Your Readers Don't Get Bored and Bail (Infographic)

Appeal to your readers' emotions and to their biggest question, "What's in it for me"?
Barry Feldman
How to Use Content Marketing to Build a Brand with Purpose
Content Marketing

How to Use Content Marketing to Build a Brand with Purpose

In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies and still remain cogent.
Brian Honigman
How Much Should Your Content Marketing Really Cost?
Content Marketing

How Much Should Your Content Marketing Really Cost?

Here is how to identify the content needs of your business and about the pros, cons and costs associated with multiple content-marketing solutions to better inform your budgeting decisions.
Jacob Warwick
5 Blog Topics You Need to Stop Writing About
Blogging

5 Blog Topics You Need to Stop Writing About

There are a few topics that online readers have seen time and time again-and at this point, they're just becoming noise.
Kaleigh Moore
3 Ways to Expand Your Content's Reach
Content Strategy

3 Ways to Expand Your Content's Reach

Here are three tips to optimize your online PR content for greater reach, readership and results.
Eliminate These 5 Words From Your PR Messaging
Public Relations

Eliminate These 5 Words From Your PR Messaging

When crafting that message, understanding what not to say is every bit as important as what you do say.
Measuring the Impact of Your Content Marketing
Content Marketing

Measuring the Impact of Your Content Marketing

Here is how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings and budget limitation
Jacob Warwick
What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content
Content

What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content

According to this 'New York Times' bestseller author, we have been doing it all wrong.
Dorie Clark
5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts
Public Relations

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
4 Simple Reasons Your Blog Still Isn't Getting Traffic
Blogging

4 Simple Reasons Your Blog Still Isn't Getting Traffic

Without a sturdy understanding of the blog basics, a business's content marketing may get derailed.
Neil Patel
Cure Writer's Block by Answering These 3 Questions
Content Marketing

Cure Writer's Block by Answering These 3 Questions

Nothing empties the mind faster than the proverbial blank page but by listening carefully you'll find people are constantly suggesting topics.
Dixie Gillaspie
Tools and Techniques You Need to Scale Quality Content
Content Strategy

Tools and Techniques You Need to Scale Quality Content

Have you thought about how much competition you face for the eyes and ears of your target audience?
Derek Miller
13 Tips for Creating and Pitching Contributed Content
Blogging Tips

13 Tips for Creating and Pitching Contributed Content

Looking to contribute some content to a blog or website, perhaps to promote your brand? These tips will help get you into editors' good graces.