Content Strategy

News and Articles About Content Strategy

13 Tips for Creating and Pitching Contributed Content
Blogging Tips

13 Tips for Creating and Pitching Contributed Content

Looking to contribute some content to a blog or website, perhaps to promote your brand? These tips will help get you into editors' good graces.
How to Use Content to Gain Credibility in Sales
Sales

How to Use Content to Gain Credibility in Sales

Here are a few ways you can leverage content to increase sales conversations.
Leah Bell
'Helpfulness' May Have a Delayed ROI, But Hang in There Anyway
Sales Strategy

'Helpfulness' May Have a Delayed ROI, But Hang in There Anyway

You'll find that building consumer trust is worth its weight in gold, or, um, dollars.
Drew Mclellan
Accelerate Your Content Marketing Campaign With the Right Partner
Partnerships

Accelerate Your Content Marketing Campaign With the Right Partner

A shrewd partnership is often the fastest way to build an audience large enough to sustain your business.
Brett Relander
The 5 Skills You Need to Become a Successful Content Writer
Web Content

The 5 Skills You Need to Become a Successful Content Writer

Content writers these days are doing oh so much more than just putting words on paper.
Sherry Gray
How to Develop a Plan of Attack for Your Content-Marketing Strategy
Content Marketing

How to Develop a Plan of Attack for Your Content-Marketing Strategy

Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
Kelsey Meyer
17 Things That Belong in Your Editorial Planner
Content Marketing

17 Things That Belong in Your Editorial Planner

If you're struggling with content marketing, organizing and keeping track of these fields should help.
Aaron Agius
What You Need to Know About Google's Recent 'Phantom' Update
Websites

What You Need to Know About Google's Recent 'Phantom' Update

If you're up to date with the search giant's mobile requirements, you need to make sure you have quality content.
Thomas Smale
How to Create an Awesome Blog
Online Marketing

How to Create an Awesome Blog

Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Mitch Meyerson
6 Ways to Build a Rabid Following on Social Media
Content Strategy

6 Ways to Build a Rabid Following on Social Media

Whatever your industry, you're in the business of content marketing.
Jon Nastor
6 Ways to Get the Most Out of Your Content
Content Strategy

6 Ways to Get the Most Out of Your Content

Here is how to empower every piece of content you create.
Braveen Kumar
The 3 Best Apps for Discovering Content You'll Love
Content Marketing

The 3 Best Apps for Discovering Content You'll Love

Gleaning content that is relevant to your business and tailored to your interests is effortless with the right tools.
Peter Daisyme
The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy
Content Strategy

The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy

From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy.