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News and Articles About Content Strategy
Your Content-Delivery Strategy Can't Start and End at Mobile
Focusing on only one experience can quickly lead to your marketing becoming outdated.
How You Should Be Marketing to the Visually Impaired
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
Here are 5 Ways GIFs Can Amplify Your Content
While at times GIFS get a bad rap, if used correctly they can punch up your content and differentiate your blog from others.
Social Media Marketing
5 Tips for Boosting Sales on Pinterest
The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.
Why You Should Ditch Data Visualization for Audio
While data visualization is a great way to show off your data, incorporating audio can also do the trick.
Blurred Lines: Is Native Advertising Bad Or Good?
Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
5 Mistakes You're Making When Producing Digital Content
While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
3 Sources for Great Content When You're Short of Ideas
Inspiration is wonderful but research is more reliable.
How to Create eBooks That Will Help Boost Your Marketing Strategy
A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
Why It's Time to Rethink Your Content Marketing Strategy
With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.
The Step-By-Step Guide on Creating Infographics
Creating infographics require a long list of things that need to be done, and it takes a varied skill set to accomplish all of them.
Should You Outsource Content Creation or Hire a Content Marketing Team?
With more companies embracing content marketing, businesses need to decide how to approach this function.
The 7 WordPress Plugins Your Site Needs to Succeed
With so many websites powered by WordPress, supercharge yours with these powerful plugins.
If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?
The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
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