News and Articles About Content Strategy
The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.
The site's most popular stars are being paid to produce new content as other channels seek to court them.
It's not so much what the best marketers know but how they view the elements of the campaign.
For extraordinary results, test, measure, tweak. Don't stop.
Whether youre the CEO of a venture-backed startup writing a letter to investors about the current state of business or crafting the perfect job description to hire your first employee, your ability to communicate through the written word matters.
Every business has a story. Companies just need to figure out how to tell it in a compelling way.
You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
High school teacher-turned editor in chief discusses how the print publication is revving up a digital future.
Persuading the people who have credibility with your potential customers is a key step to cornering your new market.
Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.
Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
Content marketers can learn a thing or two about from LinkedIns recently leaked strategy document.
Success isnt dependent on some X-factor or trick, but on consistency, connection and a little creativity.
If infographics blew up because they caught peoples attention where a boring report wouldn't, interactives are blowing up because they catch peoples attention -- and hold it.
People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer.
The company says the changes are aimed at preventing spam from drowning out the content users really want to see.
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
PR firms need to do a better job of educating clients about whats required of them in the age of the Internet.
Supertuber Devin Graham (aka DevinSupertramp) reveals how he became one of the top user-generated video creators.
Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools.
There are four common problems that come with taking on an established, but faltering, business.
In the next 18 months, expect these content marketing trends to make waves. Get a head start by implementing these strategies now.