News and Articles About Email Newsletters
Email remains the workhorse of online marketing but these steeds have been flogged much too long.
A little-known company handles huge volumes of marketing missives, customer service notes and fraud alerts for the likes of American Express, Groupon, and PayPal.
Consider these tips in your ongoing to pursuit to win customers' attention over email.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
These strategies can help you keep customers coming back.
Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Convincing your team to regularly share company social media posts is no easy task. Here, social media marketing expert Brian Honigman reveals his favorite fix for this common conundrum.
Having an effective daily email digest will help you and your colleagues stay informed in this fast-moving world, while also saving your inboxes.
Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
Provide value to your business contacts and develop a loyal following with these eight steps.
No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
The old marketing methods no longer work. It's time to rethink your strategy.
Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
If you unsubscribed from a 1-800-Flowers email list this past year, you were hardly alone. Check out which companies were most subscribed and unsubscribed in 2013 according to user data from email management tool Unroll.me.
Before you plan your next email campaign, don't fall for these common falsehoods.
As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.
Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
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