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News and Articles About Email newsletters

Turn Your Website Into a Lead-Generating Machine
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Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
April 14, 2014 in Marketing
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

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With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
March 18, 2014 in Marketing
Creating Brand Love Through Your Email Newsletter

Creating Brand Love Through Your Email Newsletter

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Provide value to your business contacts and develop a loyal following with these eight steps.
March 17, 2014 in Marketing
Want to Make Email Subscribers Unhappy? Do These 6 Things.

Want to Make Email Subscribers Unhappy? Do These 6 Things.

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No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
March 7, 2014 in Marketing
The Generic Email Newsletter Needs to Die

The Generic Email Newsletter Needs to Die

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The old marketing methods no longer work. It's time to rethink your strategy.
February 10, 2014 in Online Marketing
Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

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Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
January 19, 2014 in Online Marketing
The Most Unsubscribed Email Lists of 2013

The Most Unsubscribed Email Lists of 2013

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If you unsubscribed from a 1-800-Flowers email list this past year, you were hardly alone. Check out which companies were most subscribed and unsubscribed in 2013 according to user data from email management tool Unroll.me.
January 9, 2014 in Tools & Services
7 Myths of Email Marketing (Infographic)

7 Myths of Email Marketing (Infographic)

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Before you plan your next email campaign, don't fall for these common falsehoods.
December 11, 2013 in Online Marketing
7 Tips to Make Your Email Marketing More Mobile-Friendly

7 Tips to Make Your Email Marketing More Mobile-Friendly

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As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
October 28, 2013 in Online Marketing
3 Scary Email Marketing Mistakes to Avoid

3 Scary Email Marketing Mistakes to Avoid

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On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
October 23, 2013 in Online Marketing
4 Steps to Building A Profitable Digital Newsletter

4 Steps to Building A Profitable Digital Newsletter

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Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.
October 1, 2013 in Marketing Basics
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

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Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
August 2, 2013 in Online Marketing
10 Questions to Ask When Choosing an Email Marketing Service

10 Questions to Ask When Choosing an Email Marketing Service

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Here's a quick guide to choosing the right provider for your company's email marketing needs.
July 19, 2013 in Online Marketing
Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

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Losing some subscribers can be better than having your messages marked as spam.
July 16, 2013 in Online Marketing
Read This Email. Why Again?

Read This Email. Why Again?

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Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
June 10, 2013 in Online Marketing

How to Write Better Email Subject Lines

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Take these steps to get more people clicking on your marketing messages.
May 28, 2013 in Online Marketing
4 Ways to Get Customers to Open Your Emails

4 Ways to Get Customers to Open Your Emails

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If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
April 1, 2013 in Online Marketing
The 4 Essential Parts of an Email

The 4 Essential Parts of an Email

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Here's the blueprint of a successful business email.
February 10, 2013 in Online Marketing
3 Rules You Must Break to Expand Your Email Marketing List

3 Rules You Must Break to Expand Your Email Marketing List

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If building a bigger list is your priority, you'll want to break these traditional marketing practices.
January 30, 2013 in Online Marketing
The Best and Worst Times to Send an Email (Infographic)

The Best and Worst Times to Send an Email (Infographic)

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The time at which you send an email can be critical to maximizing its open and click rates.
December 13, 2012 in Online Marketing
5 Ways to Build a Solid Email Marketing List

5 Ways to Build a Solid Email Marketing List

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Keeping in touch with your best prospects will draw them back to your website to buy.
April 25, 2012 in Online Marketing
Video: Chris Brogan: Email Marketing is Not DeadPlay Video

Chris Brogan: Email Marketing is Not Dead (Video)

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The popular blogger shares advice on how to best use email to reach customers, plus common mistakes business owners should avoid.
February 20, 2012 in Online Marketing
Seven Tips for Successful Holiday Marketing Campaigns

Seven Tips for Successful Holiday Marketing Campaigns

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When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
October 24, 2011 in Online Marketing
How to Make Your Email Newsletter a Must-Read for Your Customers

How to Make Your Email Newsletter a Must-Read for Your Customers

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Before you decide to launch a newsletter, plan for its success.
July 25, 2011 in Online Marketing
A Look at Three E-Mail Newsletter Tools

A Look at Three E-Mail Newsletter Tools

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If you're just starting with e-newsletters or need a change, here's a rundown of some options.
February 24, 2011 in Tools & Services

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