Mistakes

News and Articles About Mistakes

4 Harsh Marketing Lessons From 4 Small-Business Owners
Marketing

4 Harsh Marketing Lessons From 4 Small-Business Owners

We don't have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well -- it's not so good.
Gene Marks
7 Reasons Your Audience Isn't Connecting With Your Brand
Online Marketing

7 Reasons Your Audience Isn't Connecting With Your Brand

With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today's savvy brands are doing everything they can to measure up.
Aaron Agius
Woman Socked With $1,500 Bill After Uber Never Closed Out Her Ride
Customer Service

Woman Socked With $1,500 Bill After Uber Never Closed Out Her Ride

The ridesharing company was loath to respond to Jenny Partington's complaints until she involved local media.
Geoff Weiss
If You're Not Course-Correcting, You're Not Taking Enough Risks
Growth Strategies

If You're Not Course-Correcting, You're Not Taking Enough Risks

Whether your business operates like a speed boat or a cruise ship, you'll eventually encounter mistakes that need to be addressed.
Boland Jones
Stop Making These 5 Idiotic Media-Outreach Mistakes
Public Relations

Stop Making These 5 Idiotic Media-Outreach Mistakes

Getting the press to cover your business is great, but pestering journalists is not an effective strategy.
Jonathan Long
When Doing Right Turns Out to Be Very Wrong
Entrepreneurship

When Doing Right Turns Out to Be Very Wrong

Zirtual, Gravity Payments and Zappos all have one thing in common: the danger of good intentions.
Ray Hennessey
The Danger of Frequent and Predictable Discounts
Discounting

The Danger of Frequent and Predictable Discounts

When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Jonathan Long
7 Toxic People to Avoid When Starting a Business
Toxic People

7 Toxic People to Avoid When Starting a Business

Beware of those who will try to sabotage your efforts, including yourself.
Isaiah Hankel
5 Tips to Prevent Getting Screwed by an Overseas Manufacturer
Manufacturing

5 Tips to Prevent Getting Screwed by an Overseas Manufacturer

How do you find that trustworthy company and how do you protect yourself from the laundry list of potential problems?
Adam Callinan
5 Hidden Dangers of a Stereotypical Startup Culture
Company Culture

5 Hidden Dangers of a Stereotypical Startup Culture

There's a certain type of office culture that has pervaded the public perception of startups, and it's starting to have a major impact.
Jayson DeMers
8 Common Elevator Pitch Blunders, and How to Fix Them
Pitching investors

8 Common Elevator Pitch Blunders, and How to Fix Them

The better you understand what makes an effective elevator pitch, the more likely you will attract investors and customers.
Martin Zwilling
The Biggest, and Most Avoidable, Mistake of New Entrepreneurs
Starting a Business

The Biggest, and Most Avoidable, Mistake of New Entrepreneurs

Want to make sure your startup succeeds and grows? You had better commit to this one thing.
Sujan Patel
3 Ways to Wring at Least Some ROI From Failure
Failure

3 Ways to Wring at Least Some ROI From Failure

Failure is tuition, so learn the lesson.
Mark Coopersmith & John Danner
6 Grammatical Errors That Need to Stop Now
Writing

6 Grammatical Errors That Need to Stop Now

Want people to take you seriously as a professional? Then don't write a message that looks like a text from a high school student.
Jonathan Long