Mobile Commerce

News and Articles About Mobile Commerce

In 'Year of Apple Pay,' Many Top Retailers Remain Skeptical
Apple Pay

In 'Year of Apple Pay,' Many Top Retailers Remain Skeptical

Despite the company's optimism, others aren't so sure.
An App That Engages Customers Is Not Automatically an App That Makes Money
Mobile Apps

An App That Engages Customers Is Not Automatically an App That Makes Money

Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Brett Relander
3 Crucial Elements of a Successful Dual-Channel Commerce Strategy
Digital Marketing

3 Crucial Elements of a Successful Dual-Channel Commerce Strategy

Brick and mortar is fine. But make room for digital marketing at the same time.
Andrew Van Noy
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile Marketing

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Eric Samson
4 Can't-Miss Mobile Marketing Best Practices
Mobile Marketing

4 Can't-Miss Mobile Marketing Best Practices

Help your business launch an exciting, innovative and successful campaign.
Brett Relander
3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing
Mobile Marketing

3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing

Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
Alex Campbell
5 Ways to Maximize Your Mobile Marketing Strategy
Mobile Marketing

5 Ways to Maximize Your Mobile Marketing Strategy

Consumers rely on tablets and mobile phones for shopping, creating opportunities to engage them when they are likeliest to buy.
Brett Relander
There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015
Mobile Marketing

There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015

Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
Brett Relander
4 Strategies to Stop Shopping Cart Abandonment on Mobile
Mobile Commerce

4 Strategies to Stop Shopping Cart Abandonment on Mobile

So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
Momchil Kyurkchiev
Retailers of All Sizes Can Deliver a Seamless Shopping Experience
Retail

Retailers of All Sizes Can Deliver a Seamless Shopping Experience

Many companies are providing consumers a multiplicity of options for how to shop. Here's how to maximize them all.
Harry Whitehouse
4 Things Businesses and Consumers Need Before They Adopt Mobile Payments
Mobile Payments

4 Things Businesses and Consumers Need Before They Adopt Mobile Payments

Mobile payments systems promise to be convenient but security is the first concern of people on both sides of a transaction.
Jason Wolfe
Mobile + Sharing Economy + Internet of Things = the Coming Economic Boom
Sharing Economy

Mobile + Sharing Economy + Internet of Things = the Coming Economic Boom

Smart phones already are integral to finding things to buy. When everything is linked to the Internet, the same technology will allow everyone to know what their neighbors have to rent.
Andrew Batey
The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile
Mobile Commerce

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
7 Strategies to Boost Mobile Conversion Rates
Mobile Marketing

7 Strategies to Boost Mobile Conversion Rates

Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
Brett Relander