Video Advertising

News and Articles About Video Advertising

The Video Revolution Will Not Be Televised

The Video Revolution Will Not Be Televised

Viewing habits and advertising trends are poised for a dramatic and sweeping change.
YouTube Snaps Up App That Helps Startups Create Marketing Videos

YouTube Snaps Up App That Helps Startups Create Marketing Videos

Previously little-known Directr has joined YouTube’s video advertising team, the companies announced.
Lessons in Leveraging Vine From 5 Successful Brands

Lessons in Leveraging Vine From 5 Successful Brands

With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.
4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent

Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent

Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.
Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.
Get Ready for Video Ads in Your Facebook Newsfeed

Get Ready for Video Ads in Your Facebook Newsfeed

The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
Moving Beyond the Banner Ad

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

From having obnoxious music to having an intern do voice-overs, some corporations are making pivotal mistakes when creating their corporate videos. Here are seven things not to do.
How to Become a YouTube Partner

How to Become a YouTube Partner

It costs nothing and is strictly optional, so if you're willing to put in the work to promote your videos, you could create a new income stream for your business.
Facebook Video Ads Coming to a Screen Near You

Facebook Video Ads Coming to a Screen Near You

Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
How to Advertise Your YouTube Videos

How to Advertise Your YouTube Videos

If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
In New Lawsuit, Beastie Boys Say GoldieBlox Acted 'Despicably With Oppression, Fraud and Malice'

In New Lawsuit, Beastie Boys Say GoldieBlox Acted 'Despicably With Oppression, Fraud and Malice'

The legal battle continues over the toy maker's use of 'Girls' in a video that went viral.
How to Write a Compelling Script for Your YouTube Videos

How to Write a Compelling Script for Your YouTube Videos

If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.
Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Check out this video on what makes YouTube a solid advertising platform.
AOL Splashes Out $405 Million for Video Ad Platform Adap.tv

AOL Splashes Out $405 Million for Video Ad Platform Adap.tv

On the same day that it reported its second-quarter earnings, one of America's oldest internet companies announced a major acquisition.
YouTube Apps Suggest Videos to Watch Next

YouTube Apps Suggest Videos to Watch Next

Read about new options for YouTube apps, Twitter's latest startup acquisition, new Vine features and more social-media news.
Use Social Media to Make Your Brand Stand Out

Use Social Media to Make Your Brand Stand Out

Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
3 Secrets of YouTube Marketing

3 Secrets of YouTube Marketing

Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
The Pros and Cons of Using Video App 'Vine' for Marketing

The Pros and Cons of Using Video App 'Vine' for Marketing

What you need to know before getting started with the new short video recording app.
Everything You Need to Create Stellar Online Videos

Everything You Need to Create Stellar Online Videos

How to produce online video that rivals the pros and puts your business in its best light.
How to Start Video Blogging for Your Business

How to Start Video Blogging for Your Business

Online videos can be a good way to connect with customers. Here are some tips for beginners.
Is Your Business Ready for Video?

Is Your Business Ready for Video?

What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
'Commercial Kings' Give Small Business Advertising a Kick

'Commercial Kings' Give Small Business Advertising a Kick

Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners.
Finding Customers With YouTube Video Ads

Finding Customers With YouTube Video Ads

If making a video is out, consider advertising over top of one.

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