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News and Articles About Video advertising

Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent
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Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.
April 1, 2014 in Technology
Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

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Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.
March 24, 2014 in Social Media
Get Ready for Video Ads in Your Facebook Newsfeed

Get Ready for Video Ads in Your Facebook Newsfeed

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The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
March 14, 2014 in Marketing
Moving Beyond the Banner Ad

Moving Beyond the Banner Ad

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The traditional online ad is being overshadowed by these four types of marketing.
February 27, 2014 in Marketing
7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

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From having obnoxious music to having an intern do voice-overs, some corporations are making pivotal mistakes when creating their corporate videos. Here are seven things not to do.
January 17, 2014 in Marketing
How to Become a YouTube Partner

How to Become a YouTube Partner

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It costs nothing and is strictly optional, so if you're willing to put in the work to promote your videos, you could create a new income stream for your business.
December 19, 2013 in Social Media
Facebook Video Ads Coming to a Screen Near You

Facebook Video Ads Coming to a Screen Near You

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Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
December 17, 2013 in Advertising
How to Advertise Your YouTube Videos

How to Advertise Your YouTube Videos

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If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
December 12, 2013 in Advertising
In New Lawsuit, Beastie Boys Say GoldieBlox Acted 'Despicably With Oppression, Fraud and Malice'

In New Lawsuit, Beastie Boys Say GoldieBlox Acted 'Despicably With Oppression, Fraud and Malice'

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The legal battle continues over the toy maker's use of 'Girls' in a video that went viral.
December 11, 2013 in Growth Strategies
How to Write a Compelling Script for Your YouTube Videos

How to Write a Compelling Script for Your YouTube Videos

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If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.
November 27, 2013 in Online Marketing
Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

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Check out this video on what makes YouTube a solid advertising platform.
September 24, 2013 in Advertising
AOL Splashes Out $405 Million for Video Ad Platform Adap.tv

AOL Splashes Out $405 Million for Video Ad Platform Adap.tv

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On the same day that it reported its second-quarter earnings, one of America's oldest internet companies announced a major acquisition.
August 7, 2013 in News and Trends
YouTube Apps Suggest Videos to Watch Next

YouTube Apps Suggest Videos to Watch Next

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Read about new options for YouTube apps, Twitter's latest startup acquisition, new Vine features and more social-media news.
June 21, 2013 in Social Media
Video: Use Social Media to Make Your Brand Stand OutPlay Video

Use Social Media to Make Your Brand Stand Out (Video)

Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
May 30, 2013 in Social Media
Video: 3 Secrets of YouTube MarketingPlay Video

3 Secrets of YouTube Marketing (Video)

Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
May 2, 2013 in Social Media
The Pros and Cons of Using Video App 'Vine' for Marketing

The Pros and Cons of Using Video App 'Vine' for Marketing

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What you need to know before getting started with the new short video recording app.
February 21, 2013 in Social Media
Photos: Everything You Need to Create Stellar Online Videos

Everything You Need to Create Stellar Online Videos

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How to produce online video that rivals the pros and puts your business in its best light.
October 23, 2012 in Online Marketing
How to Start Video Blogging for Your Business

How to Start Video Blogging for Your Business

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Online videos can be a good way to connect with customers. Here are some tips for beginners.
October 19, 2011 in Online Marketing
Is Your Business Ready for Video?

Is Your Business Ready for Video?

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What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
August 2, 2011 in Online Marketing
'Commercial Kings' Give Small Business Advertising a Kick

'Commercial Kings' Give Small Business Advertising a Kick

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Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners.
June 24, 2011 in Advertising
Finding Customers With YouTube Video Ads

Finding Customers With YouTube Video Ads

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If making a video is out, consider advertising over top of one.
May 19, 2011 in Finding Customers

Bring Your Marketing Message to Life

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Online video is easy and inexpensive. Use it to get the word out.
November 13, 2009 in Marketing

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