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Mobile, the Majority Platform for Video, Will Overcome Its Technical Pitfalls
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How to Advertise Your YouTube Videos
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News and Articles About Video Advertising
5 Secrets to Succeed at Video Advertising
Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
A Checklist of 8 Best Practices for Successful Video Campaigns
There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
How Yahoo Plans to Make Tumblr Into a Video Giant
Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.
Mergers and Acquisitions
Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales
The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.
The Overlooked Advertising Opportunity Small Businesses Should Not Miss
Why every entrepreneur should consider launching a YouTube ad campaign.
Tanya Benedicto Klich
The Video Revolution Will Not Be Televised
Viewing habits and advertising trends are poised for a dramatic and sweeping change.
YouTube Snaps Up App That Helps Startups Create Marketing Videos
Previously little-known Directr has joined YouTube's video advertising team, the companies announced.
Lessons in Leveraging Vine From 5 Successful Brands
With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.
4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling
With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent
Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.
Kim Lachance Shandrow
Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?
Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.
Get Ready for Video Ads in Your Facebook Newsfeed
The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
Moving Beyond the Banner Ad
The traditional online ad is being overshadowed by these four types of marketing.
7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster
From having obnoxious music to having an intern do voice-overs, some corporations are making pivotal mistakes when creating their corporate videos. Here are seven things not to do.
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