News and Articles About Video Advertising
The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.
Why every entrepreneur should consider launching a YouTube ad campaign.
Viewing habits and advertising trends are poised for a dramatic and sweeping change.
Previously little-known Directr has joined YouTubes video advertising team, the companies announced.
With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.
With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.
Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.
The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
The traditional online ad is being overshadowed by these four types of marketing.
From having obnoxious music to having an intern do voice-overs, some corporations are making pivotal mistakes when creating their corporate videos. Here are seven things not to do.
It costs nothing and is strictly optional, so if you're willing to put in the work to promote your videos, you could create a new income stream for your business.
Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
The legal battle continues over the toy maker's use of 'Girls' in a video that went viral.
If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.
Check out this video on what makes YouTube a solid advertising platform.
On the same day that it reported its second-quarter earnings, one of America's oldest internet companies announced a major acquisition.
Read about new options for YouTube apps, Twitter's latest startup acquisition, new Vine features and more social-media news.
Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
What you need to know before getting started with the new short video recording app.
How to produce online video that rivals the pros and puts your business in its best light.
Online videos can be a good way to connect with customers. Here are some tips for beginners.
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