Video Advertising

News and Articles About Video Advertising

At VidCon, the World's Biggest YouTube Convention, Rival Video Platforms Rush the Stage
Online Video

At VidCon, the World's Biggest YouTube Convention, Rival Video Platforms Rush the Stage

Facebook, Snapchat and Vessel seemed to be the three names on everyone's lips.
Geoff Weiss
WATCH: The 5 Most Popular YouTube Ads of the Past Decade
Video Advertising

WATCH: The 5 Most Popular YouTube Ads of the Past Decade

Winners run the gamut from the gut-wrenching to the inane.
Geoff Weiss
Mobile, the Majority Platform for Video, Will Overcome Its Technical Pitfalls
Mobile Marketing

Mobile, the Majority Platform for Video, Will Overcome Its Technical Pitfalls

Expect mobile to be tomorrow's main act in video and TV consumption, and by extension, advertising.
Caitlin Spaan
5 Secrets to Succeed at Video Advertising
Video Advertising

5 Secrets to Succeed at Video Advertising

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Alex Debelov
A Checklist of 8 Best Practices for Successful Video Campaigns
Video Advertising

A Checklist of 8 Best Practices for Successful Video Campaigns

There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Rocco Baldassarre
How Yahoo Plans to Make Tumblr Into a Video Giant
Video

How Yahoo Plans to Make Tumblr Into a Video Giant

Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.
Erin Griffith
Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales
Mergers and Acquisitions

Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales

The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.
Geoff Weiss
The Overlooked Advertising Opportunity Small Businesses Should Not Miss
YouTube

The Overlooked Advertising Opportunity Small Businesses Should Not Miss

Why every entrepreneur should consider launching a YouTube ad campaign.
Tanya Benedicto Klich
The Video Revolution Will Not Be Televised
Television

The Video Revolution Will Not Be Televised

Viewing habits and advertising trends are poised for a dramatic and sweeping change.
Kevin Bobowski
YouTube Snaps Up App That Helps Startups Create Marketing Videos
Video Advertising

YouTube Snaps Up App That Helps Startups Create Marketing Videos

Previously little-known Directr has joined YouTube's video advertising team, the companies announced.
Geoff Weiss
Lessons in Leveraging Vine From 5 Successful Brands
Vine

Lessons in Leveraging Vine From 5 Successful Brands

With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.
4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling
Video Tips

4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
Yoni Bloch
Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent
Yahoo

Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent

Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.
Kim Lachance Shandrow
Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?
Video Advertising

Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.
Sujan Patel