What is the best marketing technique for the kind of rental business I'm starting?
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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
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Growing a Business
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Leverage automated systems to track, monitor and complete regulatory and compliance tasks.
Growing a Business
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Business News
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Science & Technology
Using AI Doesn't Have to Be Unethical — Build a Values-Driven AI Policy in 3 Steps
It's difficult to escape the feeling that today's AI technologies will radically change our work lives in the future. As an entrepreneur it feels like a dizzying array of considerations about AI, but here's another you may not have considered: brand impact of AI adoption.
Side Hustle
The Side Hustle She Started in a High School Locker Room Hit Multimillion-Dollar Revenue — and Taylor Swift Is a Fan: 'Invest in Yourself'
Elena Bonvicini, now 25, was inspired to start her side hustle during a 2016 visit to her grandparents in Wisconsin.
Thought Leaders
Why AI is Your New Best Friend... and Worst Enemy in the Battle Against Phishing Scams
As AI supercharges phishing tactics, businesses must upgrade defenses beyond spotting bad grammar or sloppy emails.
