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Startup Aims to Leverage Crowdsourcing in Product Development

This story appears in the November 2011 issue of Entrepreneur. Subscribe »

C.J. Kettler knows what it's like to run a successful startup. In 2005, she founded Lime, a popular healthy-living media company funded by Revolution, AOL co-founder Steve Case's investment company. Last year, Kettler set out with a new venture: Genius Crowds, which fishes brilliant product ideas out of people's heads and gets them into stores.

Genius Crowds harnesses the power of online crowdsourcing. "There's a new movement happening, thanks to social media and the democratization of the web," Kettler says. "Consumers have a voice, a powerful voice. We give that voice a platform in product development and innovation."

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