Subscribe to Entrepreneur for $5
Subscribe

New App Can Help Turn 'Showroomers' Into Paying Customers

By
This story appears in the March 2013 issue of Entrepreneur. Subscribe »

With two stores in New York, one in Los Angeles and a robust website, the upscale consignment sneaker store Flight Club has remained popular with trendy teenagers and the "sneakerhead" set since 2005 by selling vintage shoes "new in the box."

Flight Club's New York flagship on the corner of Broadway and 11th Street has no shortage of visitors, but director of business development John McPheters faced a challenge in getting them to buy. It seems many shoppers would see a shoe in the store and immediately go on their smartphones to find a better deal online--a process known as "showrooming."

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks