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The Man Behind the 'Bible of Bro Culture'

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This story appears in the November 2013 issue of Entrepreneur. Subscribe »

David Portnoy's Barstool Sports is the bible of bro . Rude, crude, sexist and often mean-spirited--even has complaints--the site has become a go-to for young men who say they are disenfranchised by the mainstream media. With legions of fans, Barstool is expanding its original content offerings and even eyeing a move into broadcasting. Is this take-no-prisoners style of the future? And can Portnoy continue to cash in on controversy?

The natives are growing restless. "We want Pres!" they chant. "We want Pres!"

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