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Trim the Fat From Your Startup

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This story appears in the February 2014 issue of Entrepreneur. Subscribe »

The lean movement, the concept that businesses should eliminate waste in order to use less capital and fewer resources, is often associated with major multinational manufacturers. But John Shook, chairman and CEO of the Cambridge, Mass.-based Lean Enterprise Institute, says the principles work for companies of all sizes, in all industries. Here he explains how startups can think lean and--trickier--stay lean while maintaining growth.

Photo © Jared Leeds
Adding value: John Shook of the Lean Enterprise Institute.

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