Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)

1 min read

Millennials' media engagement is at an all-time high. But most of their time isn't spent reading newspapers or watching sports.

The average millennial spends 18 hours a day consuming media – often multiple forms at once. These forms are completely different from those favored by prior generation. For example, the average millennial checks his or her smartphone 43 times and spends 5.4 hours on social media per day. They may still be watching sports and movies – but that only makes up 14 percent of media viewing.

Related: Advice for Entry-Level Employees: How to Be Authentic in the Workplace

Check out the infographic below, assembled by direct-response marketing company Koeppel Direct, to figure out how your company can best connect with millennials.

Click to Enlarge+
Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)

 

Related: 3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Save on an annual Entrepreneur Insider membership through 5/8/21. For just $49/yr $39/yr, you’ll enjoy exclusive access to:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur