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5 Ways to Know If Your Business Idea Is Brilliant or a Bust

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This story appears in the April 2015 issue of Entrepreneur. Subscribe »

Fifteen years in the home-improvement taught Matt Fineberg that no one pulls the trigger on a big-ticket project—such as a new roof or windows—without first getting a handful of estimates.

Bestimators
Open to criticism: Bestimators’ Matt Fineberg.

When he began building his -based estimate marketplace, Bestimators, in 2013, Fineberg thought he knew what his potential customers needed, and how to deliver it. “I heard ‘I need to get a few more estimates’ daily for the better part of a decade, so I hired a contractor to build out a product to help homeowners do just that,” he says.

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