WhatsApp Business Launches a Purchase Button So You Can Sell More on El Buen Fin de Semana
Grow Your Business, Not Your Inbox
Why is it a useful tool for your business? Today more than 175 million people send messages to a WhatsApp Business account every day, and more than 2 million people see a company's catalog each month in Mexico. In fact, according to a recent study, 73% of adults in Mexico said they are more willing to make a purchase from a business with which they can contact via message than one with which they cannot communicate that way.
To help your customer's shopping experience be better, especially during these two weeks of promotions and discounts, WhatsApp has implemented a new purchase button within the application to make it easier for users to discover a company's catalog and know the products and services it offers.
Image: WhatsApp Mexico
Before, you had to click on the company profile to find out if that business had a catalog. Now when you see the buy button (identified as a storefront icon) you will immediately know that the company has a catalog so you can search for a product and start a conversation about the item with a single tap.
This buy button is now available worldwide and will replace the voice call button. To find the voice call button, you simply need to click the call button to select a voice or video call.