New Licensing Agreement Paves Road for Subway-Branded Products

Subway announced a partnership with the Broad Street Licensing Group (BSLG) to create licensed products.
New Licensing Agreement Paves Road for Subway-Branded Products
Image credit:

Find Your Ideal Franchise

Complete our short franchise quiz to discover the franchise that’s right for you.
Entrepreneur Staff
1 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The Subway restaurant chain announced a partnership with the Broad Street Licensing Group (BSLG) to represent its licensed products. The partnership will focus on creating Subway-branded licensed products in food and lifestyle spaces.

Mike Kappit, Subway's director of operations and knowledge, said in a statement that the “collaboration with Broad Street Licensing Group will allow us to connect with fans of our brand in new ways and thus increase our presence beyond natural borders into other retail environments. , where we will strengthen our positioning as a food and lifestyle brand ”.

QSR Magazine announced this agreement in the United States more than a week ago, but it was barely announced in Subway Mexico .

This strategic alliance aims to increase the income of the sandwich brand, but no details have been given of how this agreement will work. What is known is that it will cover the categories of food and lifestyle.

According to figures from Statista , Subway has a valuation of 7,767 million dollars. In Mexico it has been in the market for 30 years and has 765 restaurants.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur