📺 Stream EntrepreneurTV for Free 📺

Virgin Atlantic Will Fly a Plane from London to New York Using Cooking Oil The airline is touting this as the 'world's first' net zero transatlantic flight.

By Jonathan Small

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Get ready to fly across the Atlantic on fuel made from used cooking oil and fats.

Virgin Atlantic just announced that it will operate a net zero carbon transatlantic flight from London to New York in 2023, using safe aviation fuel (SAF).

The Boeing 787 flight is part of the company's efforts to reduce carbon emissions and combat climate change.

In a statement, Virgin Atlantic CEO Shari Weiss said, "The research and results will be a huge step in fast-tracking SAF use across the aviation industry and support the investment, collaboration, and urgency needed to produce SAF at scale. Our collective ambition of Net Zero by 2050 depends on it."

The company aims to become the world's first net zero carbon airline by offsetting all its carbon emissions by 2050. To achieve this goal, Virgin Atlantic will work with its suppliers and partners to reduce its carbon footprint, invest in renewable energy and carbon capture technologies, and offset its remaining emissions through verified carbon reduction projects.

Virgin Atlantic has also committed to investing in research and development of new technologies that could help it achieve its net zero carbon target.

Related: A Vodka Company Now Makes Sustainable Fuel for Planes

What the critics are saying

Not everyone is celebrating this latest announcement. Some critics say flights like this are misleading since they give the impression that the airlines are doing something about air pollution when, in fact, stunts like these are one-offs.

Writes CNN, "They [the critics] say the air industry is trying to give the impression it's on the brink of full sustainability, rather than its stated goal of halving 2005 emission levels by 2050, and that SAF use can still have environmental consequences."

Moreover, at the moment, there is not a strong economic incentive for airlines to switch over to SAF.

"There's no real business case for the sector to invest in it at the moment," Andreas Schafer, a professor of energy and transport at University College London, told CNN Travel.

Jonathan Small

Entrepreneur Leadership Network® VIP

Founder, Write About Now Media

Jonathan Small is an award-winning author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Franchise

Burger King Makes a $300 Million Investment in Modernizing Its Restaurants — See the Updated Look Here

The fast-food giant is set to revamp 1,100 of its U.S. locations, signaling a significant next phase in its ongoing "Reclaim the Flame" initiative.

Business News

Employers Say They Want to Hire Candidates With AI Skills, But Employees Are Still Sneaking AI Tool Use in the Office

A new joint report from LinkedIn and its parent company Microsoft revealed the contradictory state of AI at work.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

What I Learned From Spending $5.9 Million on Marketing Last Year

Road-tested tips to 6X your revenue per lead, double your social media leads and increase sales conversations. I know because I lived it!

Thought Leaders

Building an Agile Remote Team Is No Easy Feat — But It's About to Get a Whole Lot Easier Thanks to This Transformative Tool.

The virtual reality of the metaverse promises to put a radical new spin on returning to the office.