Cory Edwards

Cory Edwards is head of Adobe’s Social Business Center of Excellence. He is responsible for the company’s social business operations and integrating social media into the way Adobe does business. 
How to Measure the Effects of 'Influencer Relations'
Influencers

How to Measure the Effects of 'Influencer Relations'

Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.