Marketing
Here’s How to Calculate What’s Working When You’re Marketing on Lots of Channels
Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.
George Deeb is the managing partner at Red Rocket Ventures, a consulting firm helping early-stage businesses with their growth strategies, marketing and financing needs. He is the author of three books including 101 Startup Lessons -- An Entrepreneur's Handbook.
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A Good Entrepreneur Evolves Over Time
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Focusing Like a Laser Will Increase Your Odds of Success
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Marketing
Sales Not Closing? Know When to Panic!
The longer your product's sales cycle, the more important it is to measure progress along the way.
Building a Business
Stop Selling the ‘What’ and Start Selling the ‘Why’
What your product can deliver may thrill you and your team, but your customers want to know why it matters to them.
Building a Business
You Cannot Cut Your Way to Growth
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Successful Selling Only Begins With the Sale
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Continue to Innovate Your Products, or Die a Slow Death
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