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Founder and CEO of ATHLiTACOMiCS
This author is part of a series formed from a partnership between Entrepreneur and NFL Players Inc. Click here to see the other columns.
Israel Idonije, an 11-year NFL veteran, is the founder and CEO of Athlitacomics, one of the first companies to offer a high-level blend of comic content, merchandise and properties that showcase professional athletics and super-heroic mythology. Idonije's entertainment company develops creator-owned and custom, commissioned art and stories to appeal to both sports fans and comic enthusiasts.
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Well aligned companies can accomplish far more combined than either can hope for separately.
Your brand has a story to tell and an audience of customers waiting to hear it.
The average career of an NFL player lasts 3.3 years. Israel Idonije attributes his 11-year tenure to his ability to adapt.
Professional football is a grinding job but Israel Idonije started his business while still playing in the NFL.
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