- Video
- Podcasts
- Articles
- Start A Business
- Store
- Books
- Women Entrepreneur
- Green Entrepreneur
- Ask An Expert
- Shop Entrepreneur
- Franchise
- Products
- Webinars
- Spotlight
- Topics
- Magazine
- Newsletter
  - Subscribe
- Editions
  - United States
  - India
  - Asia Pacific
  - Middle East
  - Europe
  - South Africa
  - Español
  - Georgia
- Other
- Site Map

James McDermott

Guest Writer

Founder and CEO of Lytics

About James McDermott

James McDermott is the founder and CEO of Lytics, a predictive data service that helps marketers connect, transform and activate their marketing data to deliver exceptional customer experiences. McDermott was previously CEO of Storycode, a mobile software company acquired by Postano, and vice president of business development at Webtrends, an analytics and optimization company.

More From James McDermott

Marketing

Overwhelmed Marketers Need These 3 Ingredients to Build an Adaptable Company

Adaptability needs to start at the core of a company's identity and it can only thrive in the right environment.

4 min read

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.