Karen Tiber Leland | Page 2

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.

Sometimes referred to as an elevator pitch, an anchor statement is your brand's bottom line.

Define your brand first, then translate it to your website with these tips.

In many ways, actors have the toughest network to connect to. Heed this advice from one who found her niche.

Could you wash your car with less than a cup of water? These guys can.

And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started

Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.

You might be doing more harm than good when you answer your phone in a public place. Here are four things you might not know about the way you use your phone.

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.

If you want to increase traffic to your Pinterest account, follow these tips for writing compelling pin descriptions that will pique your audience's interest and optimize your pins for search.

Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.

Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.

One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.

First impressions count, especially on social media. Here are seven tips for choosing an image to represent you and your business.

If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.