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New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic) Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.

By Karen Tiber Leland

Opinions expressed by Entrepreneur contributors are their own.

Pinterest may be the third largest social media site after Facebook and Twitter, but it's still a relative newcomer to the scene. Businesses are actively searching to create boards and pins that inspire customers and promote their brands. From integrating with other social media to pin placement to image creation, there is a learning curve for many companies getting started on Pinterest.

The infographic below, from my new book, Ultimate Guide To Pinterest For Businesss (Entrepreneur Press, 2013) provides the 10 best ways to promote your business using Pinterest:

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Karen Tiber Leland

Author and President of Sterling Marketing Group

Karen Leland is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm that helps CEOs, businesses, and teams develop stronger business and personal brands. She is the creator of the Brand Mapping Process, which clarifies and strengthens 10 distinct areas of a CEO, personal, team, and business brand. Her clients have included AT&T, American Express, Marriott Hotels, Apple, LinkedIn, and Twitter, among others. Karen is the best-selling author of nine business books and a freelance journalist.

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