Laura Koss-Feder

The boom in pet businesses has entrepreneurs vying for their spots as top dogs.

Trying to be everything to everyone? Targeting a narrow customer base with a niche biz could be your key to success.

Targeting a narrow customer base with a niche business could be your key to success.

You worked for them, and now you want them to "work" for you. Find out what you need to know to land your former employer as your startup's first client.