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		<title>Entrepreneur: Latest from Maria Ross</title>
		<link>https://www.entrepreneur.com/author/maria-ross</link>
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			<![CDATA[The latest articles written by Maria Ross you&#039;ll find only on Entrepreneur]]>
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			<title>Entrepreneur: Latest from Maria Ross</title>
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		<category><![CDATA[Business]]></category>
		<lastBuildDate>Thu, 04 Jun 2020 20:30:00 GMT</lastBuildDate>
		<pubDate>Thu, 04 Jun 2020 20:30:00 GMT</pubDate>
		
		
		
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			<title><![CDATA[5 Ways Your Brand Can Pivot to Thrive in Uncertain Times]]></title>
			<description><![CDATA[Here's what it will take for your brand and business to adapt, survive and thrive right now.]]></description>
			<pubDate>Thu, 04 Jun 2020 20:30:00 GMT</pubDate>

							<dc:creator><![CDATA[Maria Ross]]></dc:creator>
			
			<dc:language>en</dc:language>
			<dc:publisher>Entrepreneur</dc:publisher>
			<guid>https://www.entrepreneur.com/article/350533</guid>
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											<![CDATA[Pivots]]>
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			<title><![CDATA[Is Your Brand Authentically Empathetic? Here's Your 3-Question Sanity Check.]]></title>
			<description><![CDATA[To avoid "empathy washing" your brand, here is a cheat sheet to ensure your organization walks its talk.]]></description>
			<pubDate>Thu, 07 Nov 2019 19:17:00 GMT</pubDate>

							<dc:creator><![CDATA[Maria Ross]]></dc:creator>
			
			<dc:language>en</dc:language>
			<dc:publisher>Entrepreneur</dc:publisher>
			<guid>https://www.entrepreneur.com/article/340808</guid>
			<link>https://www.entrepreneur.com/article/340808</link>

			
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											<![CDATA[Branding]]>
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			<title><![CDATA[3 Ways Increasing Your Empathy Makes You a More Effective Leader]]></title>
			<description><![CDATA[Research shows empathetic leaders foster more productive, engaged and innovative teams.]]></description>
			<pubDate>Fri, 08 Mar 2019 13:00:00 GMT</pubDate>

							<dc:creator><![CDATA[Maria Ross]]></dc:creator>
			
			<dc:language>en</dc:language>
			<dc:publisher>Entrepreneur</dc:publisher>
			<guid>https://www.entrepreneur.com/article/328644</guid>
			<link>https://www.entrepreneur.com/article/328644</link>

			
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											<![CDATA[Empathy]]>
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													<media:credit role="photographer"><![CDATA[Klaus Vedfelt | Getty Images]]></media:credit>
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							<media:keywords><![CDATA[Leadership,Company Culture,Empathy,Mindfulness,active listening]]></media:keywords>
			
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			<title><![CDATA[4 Reasons Why Empathy Is Good for Business]]></title>
			<description><![CDATA[How this traditionally soft skill yields hard, bottom-line results for organizations big and small]]></description>
			<pubDate>Thu, 22 Nov 2018 12:00:00 GMT</pubDate>

							<dc:creator><![CDATA[Maria Ross]]></dc:creator>
			
			<dc:language>en</dc:language>
			<dc:publisher>Entrepreneur</dc:publisher>
			<guid>https://www.entrepreneur.com/article/322302</guid>
			<link>https://www.entrepreneur.com/article/322302</link>

			
							<category>
											<![CDATA[Emotional Intelligence]]>
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							<media:keywords><![CDATA[Company Culture,News and Trends,Customer Relationship,Motivation and Retention,Emotional Intelligence,Empathy]]></media:keywords>
			
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			<title><![CDATA[5 Expert Tips for Giving the Speech of Your Life]]></title>
			<description><![CDATA[TEDx talk coming up? Something pivotal to your organization's survival? Crucial communications moments require giving more than just a 'speech.' Here's how to do that.]]></description>
			<pubDate>Mon, 09 Jul 2018 18:30:00 GMT</pubDate>

							<dc:creator><![CDATA[Maria Ross]]></dc:creator>
			
			<dc:language>en</dc:language>
			<dc:publisher>Entrepreneur</dc:publisher>
			<guid>https://www.entrepreneur.com/article/316145</guid>
			<link>https://www.entrepreneur.com/article/316145</link>

			
							<category>
											<![CDATA[Public Speaking]]>
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							<media:keywords><![CDATA[Leadership,Public Speaking]]></media:keywords>
			
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			<title><![CDATA[6 Signs Your Company Needs to Rebrand]]></title>
			<description><![CDATA[Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.]]></description>
			<pubDate>Wed, 28 Mar 2018 14:30:00 GMT</pubDate>

							<dc:creator><![CDATA[Maria Ross]]></dc:creator>
			
			<dc:language>en</dc:language>
			<dc:publisher>Entrepreneur</dc:publisher>
			<guid>https://www.entrepreneur.com/article/310366</guid>
			<link>https://www.entrepreneur.com/article/310366</link>

			
							<category>
											<![CDATA[Branding]]>
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													<media:credit role="photographer"><![CDATA[Tom Werner | Getty Images]]></media:credit>
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							<media:keywords><![CDATA[Rebranding,Logos,Marketing,Advertising,Branding]]></media:keywords>
			
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			<title><![CDATA[5 Ways to Authentically Connect Your Employees to the Brand]]></title>
			<description><![CDATA[Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.]]></description>
			<pubDate>Thu, 09 Nov 2017 15:00:00 GMT</pubDate>

							<dc:creator><![CDATA[Maria Ross]]></dc:creator>
			
			<dc:language>en</dc:language>
			<dc:publisher>Entrepreneur</dc:publisher>
			<guid>https://www.entrepreneur.com/article/303354</guid>
			<link>https://www.entrepreneur.com/article/303354</link>

			
							<category>
											<![CDATA[Employee Engagement]]>
									</category>
			
			
			
									<media:content medium="image" url="https://assets.entrepreneur.com/content/3x2/2000/20171106195123-GettyImages-696569986.jpeg">
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													<media:credit role="photographer"><![CDATA[PeopleImages | Getty Images]]></media:credit>
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							<media:keywords><![CDATA[Marketing,Behind the Brand,Branding,Employee Engagement]]></media:keywords>
			
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			<title><![CDATA[3 Ways to Read Your Customers' Minds]]></title>
			<description><![CDATA[Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist]]></description>
			<pubDate>Mon, 28 Nov 2016 19:00:00 GMT</pubDate>

							<dc:creator><![CDATA[Maria Ross]]></dc:creator>
			
			<dc:language>en</dc:language>
			<dc:publisher>Entrepreneur</dc:publisher>
			<guid>https://www.entrepreneur.com/article/285304</guid>
			<link>https://www.entrepreneur.com/article/285304</link>

			
							<category>
											<![CDATA[Customer Research]]>
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													<media:credit role="photographer"><![CDATA[RoBeDeRo | Getty Images]]></media:credit>
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							<media:keywords><![CDATA[Marketing,Boosting Sales,Increasing Conversions,Making Sales,Copywriting,Customer Research,Content Marketing,Client Relationship Management,Sales Strategy,Marketing tips]]></media:keywords>
			
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			<title><![CDATA[5 Tips From Experts for Creating a Distinctive Brand]]></title>
			<description><![CDATA[Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.]]></description>
			<pubDate>Wed, 13 Apr 2016 20:00:00 GMT</pubDate>

							<dc:creator><![CDATA[Maria Ross]]></dc:creator>
			
			<dc:language>en</dc:language>
			<dc:publisher>Entrepreneur</dc:publisher>
			<guid>https://www.entrepreneur.com/article/269660</guid>
			<link>https://www.entrepreneur.com/article/269660</link>

			
							<category>
											<![CDATA[Branding]]>
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													<media:credit role="photographer"><![CDATA[cupcakesncfit | mooreaseal | Instagram | Hint]]></media:credit>
												<media:title type="html"><![CDATA[Melissa Guitron, Moorea Seal and Kara Goldin.]]></media:title>
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							<media:keywords><![CDATA[Growth Strategies,Startups,Finding Customers,Branding,Starting a Business,Women Entrepreneurs,Vision,Small BizTips,Small Businesses,Brand Reputation,Take It From The Pros]]></media:keywords>
			
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