Financial Management
Get Real About Your Business and Avoid Reality-Show-Makeover Syndrome
Work with a trusted advisor to develop a strategic forecast, and you won't need 15 minutes of fame to rescue your business.
Sabrina Parsons
Guest Writer
CEO of Palo Alto Software, Creator of LivePlan
Sabrina Parsons is CEO of Palo Alto Software, developer of the best-selling business management software, LivePlan. Palo Alto Software develops software and tools specifically targeted for entrepreneurs and small-business owners. Sabrina assumed the CEO role in May 2007 and is responsible for Palo Alto's business planning, fiscal and strategic goals and all of the company's traditional marketing. She is a graduate of Princeton University.
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