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Scott Eisen is the president of Ideal, a family-owned business that designs and manufactures corrugated packaging and point-of-purchase displays in Chicago. Prior to Ideal, Eisen worked at multiple startups in the area, including Classified Ventures, LLC.
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Beyond confronting grueling physical challenges, cyclists rely on a strategy and a large amount of teamwork. This is also true of business owners.
For small businesses, offering a standout product means understanding what the customer wants -- and delivering it.