About Sid Shah
Sid Shah is director of Customer and Product Analytics for Adobe Experience Cloud, where he focuses on extracting and analyzing product usage data, deriving insights to improve customer product and evangelizing data driven insights to change the way companies manage and optimize customer journeys.
More From Sid Shah
Small Business Heroes
If You're Asking Customers How You Can Help, It's Too Late
Artificial intelligence can help your company give people what they need (before they know they want it).