Sid Shah

Sid Shah

Guest Writer
Director of Customer and Product Analytics for Adobe Experience Cloud

About Sid Shah

Sid Shah is director of Customer and Product Analytics for Adobe Experience Cloud, where he focuses on extracting and analyzing product usage data, deriving insights to improve customer product and evangelizing data driven insights to change the way companies manage and optimize customer journeys.

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If You're Asking Customers How You Can Help, It's Too Late

Artificial intelligence can help your company give people what they need (before they know they want it).