Taja Dockendorf

Entrepreneur Leadership Network® Contributor
Owner and Creative Director at Pulp+Wire

Founder, and creative director of Pulp+Wire a 100% female-founded and run CPG strategic brand, packaging, and digital launch agency. Taja has consulted, created, and grown over 400 brands while fostering a culture around growth, and intuitive leadership for her female-forward team.

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How to Lead With Positive Energy (Even When Times Get Tough)

This article discusses the significance of embracing positive energy in leadership, especially during challenging times such as economic recessions.


Why You Shouldn't Let Your Own Personal Taste Drive Your Brand Design

Here's why it's essential to follow the research instead of your own tastes and preferences when building your brand.


How Micromanaging Your Creative Team Leads to Mediocrity — and Why Leaders Must Learn to Let Go

With too tight of a grip, your creative work will be mediocre at best.


How I Completely Transformed My Company's Culture on My Own Terms

Here's how I leveraged the lessons I've learned to build a better company (the one I didn't know I wanted) and leaned into a cultural rebirth on my own terms.


Overcome Any Leadership Challenge (No Matter How Complex) With This Simple Puzzle-Solving Approach

How to bring a whole-brain, puzzle-solving approach to clients and the way you lead your team.

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