A Little Something Extra
Freebies entice customers to buy from you again and again.
Even though giving away freebies may cost you in the short term,doing so will actually boost profits in the long run. It's goodfor clients to know you're not charging them for everything youdo. The practice not only promotes goodwill, but also makescustomers feel like you're on their side. For example, youmight offer a free service or a discount coupon as a reward forcontinued business.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness