A Little Something Extra Freebies entice customers to buy from you again and again.

Jun 11, 2002

Share

Even though giving away freebies may cost you in the short term,doing so will actually boost profits in the long run. It's goodfor clients to know you're not charging them for everything youdo. The practice not only promotes goodwill, but also makescustomers feel like you're on their side. For example, youmight offer a free service or a discount coupon as a reward forcontinued business.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

This Mom's Side Hustle Selling a $600 Children's Toy Became a Business Making Over $1 Million a Year: 'There Is a Lot to Love'
Looking for a Remote Job? A New Survey Says It Could Be Harder to Find Than You Think.
A Teen With Cerebral Palsy Pitched a Creative Product in School. He Got a B- — Then Grew the Business to $5 Million a Year Anyway.
I Made $1 Million in 20 Minutes — Here's How I Did It and What They Don't Tell You About 'Overnight' Success
A New IKEA Study Reaffirms Why My Company Will Never Adopt a 4-Day Workweek
Taco Bell Is Teaming Up With a Major AI Firm to Speed Up Service — And Increase Accuracy

Most Popular

See all

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel

Business News

This Apple Offering Is Causing the Company to Lose Over $1 Billion a Year

Apple can afford the loss — the company's Services division brought in $26.3 billion overall for Apple for the three months ending in January.

By Sherin Shibu

Growing a Business

I Had 15 Flights in 2 Months – Here's How I Keep My Startup Running From the Sky

I've had to adopt a strict routine to avoid letting flights and time zone changes destroy my productivity and wellbeing.

By Martins Lasmanis

Buying / Investing in Business

How One Company Is Transforming the $900B Beverage Industry

AMASS Brands redefines premium beverages, earning investments from Derek Jeter, Adam Levine, and others with nationwide presence at major retailers like Whole Foods.

By StackCommerce

Money & Finance

People Have a 'Very Big Misconception' About How to Save Money on Taxes. Skipping This Step Could Cost You Thousands of Dollars.

You might have heard about a limit that doesn't exist — and it could be hurting your bank account.

By Amanda Breen

Science & Technology

Recent Trends in Generative AI — and How Business Professionals Can Navigate and Capitalize on Them

Here's what you need to know about the rapid rise of generative AI.

By Anis Uzzaman